An Analytical Review of the Roles of Digital Media and Health in India During the Pandemic of COVID-19

Introduction

The dawn of 21^st century has shown a massive health crisis with the arrival of Corona virus disease commonly called COVID-19, the highly infectious viral disease that spread globally and infects millions of people from across the globe. The rapid pace of the infection rate attracts the attention of the globe and keeps the health system busy of almost every nation. India was not remained aloof from the rest of the world. It also reflected a similar scenario which the rest of the world has shown. In India the impact of COVID-19 was tremendous. It infects thousands of people every day and killed several. It creates turmoil and confusion throughout the nation. In the introduction of the book ‘The Pandemic Notebook: A handy guide from The Hindu on understanding the coronavirus pandemic and staying protected against COVID-19’ published by the Indian media group The Hindu it was mentioned as:

Along with the COVID-19 several other health issues also shows its coexistence during the pandemic period. It reflected a massive health crisis but Indian government took several vital steps from the initial days of its arrival to resist the COVID-19 and to deal with the other health issues. To deal with health crisis India mainly concentrates on the medical treatments but it also gives focuses on the health literacy through proper information dissemination and awareness campaign. However digital media has proved significant in health literacy and performed several essential roles during the pandemic of COVID-19. It helps to disseminate information widely and create awareness among the public which revealed highly beneficial to resist COVID-19 and other health issues during the pandemic. Along with the information and message, the digital pictorial presentation also helps to understand several aspects related to corona virus and the disease COVID-19. The digital based application also helps to detects COVID-19 infected persons and their families which make the public aware and tried to keep the society safe. The roles of digital media in supporting the mental health, delivering health advices and maintaining the connectivity were also significant. Along with all these essential roles digital media also shows its essentiality in vaccination dive and tried to records an accurate data related to vaccination which runs throughout the India.

Objectives Of The Research

COVID-19 arrived in the 21^st Century and become a serious life threatening issue which critically hampers and devastated the health system of almost every nation of the globe. In India the scenario was almost same but Indian government took several responsible measures to resist the infection of COVID-19. Along with medical treatment it gives a huge focus on health literacy through information dissemination and various campaigns. However it was reflected that the digital media plays a significant role in strengthening the overall health system and in awareness campaign. The multidimensional roles of digital media during the pandemic of COVID-19 make it as a vital subject of research. It becomes essential to find out various impacts and significances of digital media on the health system. However the article entitled ‘An Analytical Review of the Roles of Digital Media and the Health in India during the Pandemic of COVID-19’ reflected a wide scope of research and was conducted to find out the correct explanation while focusing the following objectives:

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  Significance of digital media during the pandemic of COVID-19.

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  How it helps to create health awareness among the public during the pandemic

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  How Indian government and other organisations uses various platforms of digital media during the pandemic of COVID-19

Methodologies

The article entitled ‘An Analytical Review of the Roles of Digital Media and the Health in India during the Pandemic of COVID-19’ is mainly based on case study research analysis. It analyses five case studies and several data and contents published in books, journal and websites to focus on the essential roles played by digital media in India during the pandemic of COVID-19.