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What is Awareness Campaign

The Role of Health Literacy in Major Healthcare Crises
A process or a campaign to make the people aware.
Published in Chapter:
An Analytical Review of the Roles of Digital Media and Health in India During the Pandemic of COVID-19
Subir Sinha (Dum Dum Motijheel College, India)
Copyright: © 2024 |Pages: 22
DOI: 10.4018/978-1-7998-9652-4.ch005
Abstract
The 21st Century has experienced a global pandemic caused by a highly infectious viral disease called COVID-19. It spread globally and put a wide impact on human civilization. In India, the scenario of the pandemic was not different. The Indian government took several serious steps to resist the COVID-19 and several other health issues during the pandemic. India initially focuses on the health literacy, information dissemination and awareness programme to resist the spread of infection. Digital media played some significant roles in it. The article entitled “An Analytical Review of the Roles of Digital Media and the Health in India during the Pandemic of COVID-19” analysed five case studies and justify significances. The article reflected how digital media disseminates information on Corona virus and the diseases called COVID-19, creates awareness among the public and helps to resist the spread of infection. During the pandemic, digital media also acts as a platform which provided comfort to mental stress and support in the vaccination process.
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