Abstract
COVID-19 was originated in Wuhan city of Hubei Province, China in December 2019 and has seen many countries ask people who have potentially come into contact with the infection to isolate themselves at home or in a dedicated quarantine facility. In the study, the authors aimed to analyse the context of news and informative scientific discourses of World Health Organization and Turkish Ministry of Health published in digital media with “21-K” method, which is a content analysis method developed by the authors. The categories to be used in the “21-K” method and their discursive examples are as follows: Topic; Heroes: Primary Heroes, Secondary Heroes, Living Heroes, Dead Heroes; Contrasts; Culture; Intersection; Intent; Adoption; Word/Word Games; Rules; Badness; Fight; Proving; Fear; Crisis; Cunning; Anger; Anxiety; Loss; and Codes.
TopBackground
During times of public crises, governments must communicate crisis information effectively and efficiently to the public; failure to do so will cause individuals to become fearful, uncertain and anxious in the harmful and unidentified conditions.
Key Terms in this Chapter
Pandemics Communication: A form of communication that should be done regularly and interactively by public health professionals and government health institutions in times of increasing uncertainty, unknowing the treatment process and when it will end which affects the health of the whole society.
Content Framing: Conceptualized different unit of analysis such as text or visuals in news stories or digital media posts to discover the degree to which the selected frame was featured in the story.
Content Analysis: A research tool used to determine the presence of certain words, themes, or concepts within some given qualitative data (i.e. text or news stories). To quantify and to analyze meanings and relationships between these items. Researchers can then make inferences about the messages within the texts, the writer(s), the audience, and even the culture and time of surrounding the text.