What is Content Analysis

A systematic, replicable technique for compressing many words of text into fewer content categories based on explicit rules of coding. Learn more in: Instructor Perceptions and Intentions to Use a Tablet PC for Mobile Learning in a Ghanaian University: An Exploratory Case Study

Methodology used to assess the content of the media texts as per qualitative content analysis methods. Coding of units of analysis were done before the assessment and discussion. Learn more in: Media and Child Rights in Africa: Narrative Analysis of Child Rights in Kenyan Media

Content analysis is a technique for systematically describing written, spoken or visual communication. It provides a quantitative (numerical) description. Learn more in: Corporate Online Reporting and Their Determinants in Indian Services Sector

Analysis of a Web site or other medium using frequency ratings of key words and features. This may be done manually or electronically. Learn more in: E-Lections in New Zealand Local Governments

A research method that systemically and objectively identifies specified characteristics within text to make valid inferences. Learn more in: How Brands Communicate Sustainability Messages in Emerging Markets: A Content Analysis Based on Corporate Websites and Social Media

Content analysis is a research technique which is used for making replicable and valid inferences based upon interpreting and coding textual material. Learn more in: Content Analysis of Online Visual Merchandising for Indian Online Travel Agents: A Case of Makemytrip and Yatra

This is a research technique based on the analysis of transcripts of interactions. Specific indicators are counted, classified, and interpreted as descriptive data to create an understanding of the content. It is a crossover technique that combines qualitative and quantitative methods. It includes the following phases: unitization, coding, inter-rater reliability tests, analysis and interpretation. Learn more in: Computer-Mediated Communication Learning Environments: The Social Dimension

This is a method examining the themes (ideas that keep reoccurring) and frames (how an issue is discussed) inherent within a text. Learn more in: Methodological Approach

A research approach, which consists of coding and interpreting text data by means of a systematic classification process. Learn more in: SNA as an Integrative Framework: A Holistic Approach to the Study of Organized Crime

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A set of procedures which are developed to understand and interpret textual material for better insights and knowledge. Learn more in: Business Successes of Malaysian Housing Developers

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Qualitative research technique that interprets meaning from the content of text data. Learn more in: Women's Roles in Family Businesses: Specifics, Contradictions, and Reflections

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Methodology of social discipline and bibliometrics that focuses on the study of communication content and its discourse. Learn more in: An Approximation in the Study of Communication Research: Digital Evolution and the Study of This Subject in Spanish Academic Journals

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A content analysis is a way to collect information manually or using computer-assisted techniques for contextualized interpretations of content of communication processes (any kind of text, written, multimedia, etc.) with the goal of the production of valid and trustworthy inferences. Learn more in: YouTube as a Contemporary C2C Communication Channel for Companies: Analyzing Differences Between Sponsored and Non-Sponsored Videos

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Methodical and replicable methodology to determine, quantify and analyze presence of research objects within large data sets. Learn more in: Web Log Analysis: Diversity of Research Methodologies

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A general term used to describe techniques that are used to systematically evaluate texts, including by converting qualitative into quantitative data. Learn more in: An Evaluation of Preposition Representation in the Omani Basic Education ELT Textbooks: Focus on Grades 1-4

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A research technique for the objective, systematic, and quantitative description of the manifest content of communicator which has been intensively applied in the research of consumer behavior, public communication and media analysis. Learn more in: U.S. Counties' Efforts and Results: An Empirical Research on Local Adoption and Diffusion of E-Government

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Content analysis is a general term for a number of approaches to analysing written or spoken language. In this paper it refers to the analysis of vocabulary. Learn more in: Exploring Semiotic Approaches to Analysing Multidimensional Concept Maps Using Methods that Value Collaboration

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Analysis of recorded communication content to determine its meaning, purpose, or effect. Learn more in: Information Architecture and the Comic Arts: Knowledge Structure and Access

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Content analysis is one of the quantitative research techniques that quantifies qualitative content in social sciences. Learn more in: The Status of Digital Culture in Public Relations Research in Turkey: An Analysis of Published Articles in 1999-2017

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A robust and structured analysis of the literature. Learn more in: Measuring Low Carbon Supply Chain

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Studying recorded human communications including books, newspapers, documents, laws, paintings, and internet postings. Learn more in: Case Study: Defining and Differentiating Among Types of Case Studies

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A robust and structured analysis of the literature. Learn more in: Measuring Low Carbon Supply Chain

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Applying a series of techniques for the identification of core concepts in a subject domain as basis for of domain modeling. This could be done using KOS methods as well as facet analysis and genre-based classification. Learn more in: ECHO: A Layered Model for the Design of a Context-Aware Learning Experience

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A qualitative research methodology focused on the interpretation of documents through a systematic process of coding the data in order to identify patterns and themes. Learn more in: Using Social Media to Organize a Marginalized Community: A Case Study Examining LGBT Military Leaders Advocating for Inclusive Service

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A research technique for the systematic examination of communicative material. Learn more in: Technical and Hedonistic Variables of Online Visual Merchandising: Do They Influence Apparel Website Popularity and Attractiveness?

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Objective, systematic, and quantitative analysis of communication content; the unit of measure can be single words, sentences, or themes. In order to raise the reliability, two or more coders should apply. Learn more in: Methods and Issues for Research in Virtual Communities

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An analytical technique for making inferences by systematically and objectively examining artifacts of social communication particularly from written documents or transcripts of verbal communication. Learn more in: What Makes Them Stay and Go?: Best Practices for Engaging Gen Y Female Professionals in the Critical Arabian Gulf Petroleum Industry

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An objective research technique used for the quantitative description of the manifest content in text-based communication. Learn more in: Networking Learners Using Online Asynchronous Discussions

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An analysis method used for having quantitative results about the variables of the research subject. It is a popular method in communication studies to analyze the message rather than comminicator or audience. Learn more in: The Use of Humor in Award-Winning TV Commercials in Turkey

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A qualitative data analysis method used to extract the main themes from text. Learn more in: Social Enterprise Consumers: The Case of South African Organic Produce Consumers

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It is a research method that studies documents, texts, pictures, etc. is a predetermined and systematic way to examine the patterns. Learn more in: Impact of Digital Transformations on Corporate Social Responsibility (CSR) Practices in Turkey: A Study of the Current Environment

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Analysis to determine the meaning, purpose, or effect of any type of communication, as literature, newspapers, or broadcasts, by studying and evaluating the details, innuendoes, and implications of the content, recurrent themes, etc. Learn more in: Childhood Representation on Television Advertising

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A research method that aids in discovering certain attributes of a story text like themes. Learn more in: Mainstreaming Children in Development: A Thematic Frame Analysis of Print Media Discourse in East Africa

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A research method used to determine the presence of certain words or concepts within texts or sets of texts. The presence, meanings and relationships of such words and concepts can be analysed to make inferences about the messages within the texts. Learn more in: Evaluating Processes and Performance in Virtual Teams

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Any technique for making inferences by systematically and objectively identifying special characteristics of the messages. Learn more in: The Representation of Public Relations Profession and Public Relations Practitioners in the Context of Entertainment Culture in Turkish TV Series

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Systematic and replicable assessment of media content. It includes quantification. Learn more in: Critical Political Economy and Content Analysis: A Fraught but Crucial Relationship

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An analytical tool focusing on the content and internal features of a given document (text, images, audio, video). Content analysis is based on a clear and unambiguous definition of variables and values (categories and attributes) to be assessed and often supposes the description, the qualification and the quantification of certain attributes present in the documents. Learn more in: Rural Provenance Food as Cultural Heritage: A Way of Promoting Territorial Development?

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A research technique that examines and review themes, patterns, words, images within documents, for example, newspapers and published company annual reports. Learn more in: Analysing the State of Sector-Specific CSR Reporting: Evidence From Pakistan

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Content analysis is a technique that provides an objective and systematic description and analysis of text content such as news, advertising texts, interview, television programs. Learn more in: Carnivalesque Theory and Social Networks: A Qualitative Research on Twitter Accounts in Turkey

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“A technique used to extract desired information from a body of material (usually verbal) by systematically and objectively identifying specified characteristics of the material” (Smith, 2000, p. 314). Learn more in: Gender and Racial Stereotypes in Popular Video Games

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Qualitative data analysis strategy that is used to describe main themes and content of a textual transcript. Learn more in: Toward Theory and Technique for Online Focus Groups

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Classifying and summarizing verbal or written data in terms of a specific problem or purpose, measuring certain variables or concepts, and categorizing them by scanning for a specific meaning. Learn more in: Risk Communication and Social Media: COVID-19 Pandemic Planning and Response in Turkey

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A research method or measurement technique that involves the systematic study of the content of communication messages. Learn more in: An Analysis of a Decade of Research Published in the "Journal of Computer Mediated Communication"

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A pedagogical research method, suitable for processing data deriving from oral or written texts. It gives the researcher the opportunity to conduct both a quantitative and a qualitative analysis of the produced texts. Learn more in: Microteaching in Teacher Education through the Students’ Perspective

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A research method that focuses on systematical analysis of the text data to understand the content of qualitative data and prefers to assess sustainability reports by most of the researchers. Learn more in: Sustainability Reporting on Labor Practices: An Examination in Turkey

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Refers to a research technique used to make replicable and valid inferences by interpreting and coding textual material. Learn more in: Blended Learning in Higher Education: A Developing Country Perspective

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Is the study of documents and communication artifacts, which might be texts of various formats, pictures, audio or video. Social scientists use content analysis to examine patterns in communication in a replicable and systematic manner. Learn more in: Research on Earnings Management: Bbibliometric Analysis

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The supply-side research approach entails quantitatively assessing each website through content analysis, which is the predominant assessment tool in descriptive reports and remains useful in examining trends and patterns. Learn more in: Institutional E-Government Development

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A research technique for making valid and reliable inferences from the content of communication or interaction, usually in the form of texts. It requires interpretation of the meaning of the texts, taking into consideration the context of the interactions. Learn more in: Methodological Considerations for Quantitative Content Analysis of Online Interactions

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A research tool used to determine the presence of certain words, themes, or concepts within some given qualitative data (i.e. text or news stories). To quantify and to analyze meanings and relationships between these items. Researchers can then make inferences about the messages within the texts, the writer(s), the audience, and even the culture and time of surrounding the text. Learn more in: Analysing Digital Media Contents Representing COVID-19 Pandemics With “21-K Method”

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A qualitative research technique that are useful to determine elements from a set of data for impressionistic, intuitive, interpretive analytical enquiries. Learn more in: Images of Norway as a Tourist Destination From Russian Travel Bloggers' Perspective

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Content analysis has been defined as a systematic, reproducible method for aggregating many words of a speech or a written text into fewer content classes, based on clear rules of coding. A broad definition of content analysis says that it includes any useful procedures for making inferences by neutrally and analytically classifying specified features of texts and messages. Learn more in: Extending the Field: An Empirical Research

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A qualitative research technique for gathering and analyzing the content of text, where content can be words, meanings, pictures, symbols, ideas, themes, or any message that can be communicated, to reveal messages in the text that are difficult to see through casual observation. Learn more in: From Ethnography to Interface Design

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