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What is Content Analysis

Handbook of Research on Mobile Devices and Applications in Higher Education Settings
A systematic, replicable technique for compressing many words of text into fewer content categories based on explicit rules of coding.
Published in Chapter:
Instructor Perceptions and Intentions to Use a Tablet PC for Mobile Learning in a Ghanaian University: An Exploratory Case Study
Stephen Asunka (Ghana Technology University College, Ghana)
DOI: 10.4018/978-1-5225-0256-2.ch021
Abstract
This study used aspects of the Technology Acceptance Model (TAM) to predict instructor acceptance and adoption of a tablet computer for mobile learning in a Ghanaian University. Following the distribution of a customized tablet PC (known as Campus Companion) to all instructors of the institution, and an expectation that they will use these devices to support and facilitate mobile learning, data on instructor perceptions, attitudes, and behavioral intention to use the technology were gathered and analyzed. Thirty-eight (38) instructors participated in the study. Findings show that instructors' intentions to use the tablet PC for mobile learning are very low, and are significantly influenced by their perceived usefulness, perceived ease of use and attitude towards the device. Implications of these findings for practice and further research are discussed within the context of the adoption of m-learning within the Ghanaian higher education context in particular and the developing world in general.
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Media and Child Rights in Africa: Narrative Analysis of Child Rights in Kenyan Media
Methodology used to assess the content of the media texts as per qualitative content analysis methods. Coding of units of analysis were done before the assessment and discussion.
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Activism in the Digital Age: Social Movements Analysis Using User-Generated Content in Social Media
research methodology that comprises techniques for reducing texts to a unit-by-variable matrix and analyzing that matrix quantitatively to test hypotheses (Kohlbacher, 2006).
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Corporate Online Reporting and Their Determinants in Indian Services Sector
Content analysis is a technique for systematically describing written, spoken or visual communication. It provides a quantitative (numerical) description.
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Social Media Marketing of Brands in the COVID-19 Pandemic: Exploring the Crisis-Related Content
A broad and flexible research method that allows the analysis of text, images, or videos to examine patterns and reports them as quantitative analysis of qualitative data or as qualitative analysis.
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E-Lections in New Zealand Local Governments
Analysis of a Web site or other medium using frequency ratings of key words and features. This may be done manually or electronically.
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Self-Directed Learning in the Analytical Chemistry Laboratory: Examining Inquiry Skills
The act of examining and evaluating recurring themes in any product such as speech, literature, article. Analysis to reveal the meaning, purpose and impact of a content.
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How Brands Communicate Sustainability Messages in Emerging Markets: A Content Analysis Based on Corporate Websites and Social Media
A research method that systemically and objectively identifies specified characteristics within text to make valid inferences.
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Content Analysis of Online Visual Merchandising for Indian Online Travel Agents: A Case of Makemytrip and Yatra
Content analysis is a research technique which is used for making replicable and valid inferences based upon interpreting and coding textual material.
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Computer-Mediated Communication Learning Environments: The Social Dimension
This is a research technique based on the analysis of transcripts of interactions. Specific indicators are counted, classified, and interpreted as descriptive data to create an understanding of the content. It is a crossover technique that combines qualitative and quantitative methods. It includes the following phases: unitization, coding, inter-rater reliability tests, analysis and interpretation.
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Methodological Approach
This is a method examining the themes (ideas that keep reoccurring) and frames (how an issue is discussed) inherent within a text.
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For Love or for Business: Taboos of Family Business Communication
A research method focused on the study of documents and other texts as communication artifacts. This method is often used to determine the presence of particular words, themes, or concepts as may fit the study.
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Financial Risk and Corporate Governance: A Bibliometric Analysis
Is the study of documents and communication artifacts, which might be texts of various formats, pictures, audio, or video. Social scientists use content analysis to examine patterns in communication in a replicable and systematic manner.
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The Otherization of Turkey in the Orientalist Discourse: Turkey and Orientalism
The content analysis is an analysis technique rather than an observation method. Content analysis results are presented in the form of percentage tables, as in searching researches. Content analysis is as a technique for analyzing and analyzing communication in a quantitative context, in order to measure systematic, objective and variables contains three concepts that require detailed elaboration.
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SNA as an Integrative Framework: A Holistic Approach to the Study of Organized Crime
A research approach, which consists of coding and interpreting text data by means of a systematic classification process.
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Significance of Forensic Accounting Techniques in Corporate Governance: Bibliometric Analysis
Is the study of documents and communication artifacts, which might be texts of various formats, pictures, audio or video. Social scientists use content analysis to examine patterns in communication in a replicable and systematic manner.
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Business Successes of Malaysian Housing Developers
A set of procedures which are developed to understand and interpret textual material for better insights and knowledge.
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Women's Roles in Family Businesses: Specifics, Contradictions, and Reflections
Qualitative research technique that interprets meaning from the content of text data.
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An Approximation in the Study of Communication Research: Digital Evolution and the Study of This Subject in Spanish Academic Journals
Methodology of social discipline and bibliometrics that focuses on the study of communication content and its discourse.
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YouTube as a Contemporary C2C Communication Channel for Companies: Analyzing Differences Between Sponsored and Non-Sponsored Videos
A content analysis is a way to collect information manually or using computer-assisted techniques for contextualized interpretations of content of communication processes (any kind of text, written, multimedia, etc.) with the goal of the production of valid and trustworthy inferences.
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Web Log Analysis: Diversity of Research Methodologies
Methodical and replicable methodology to determine, quantify and analyze presence of research objects within large data sets.
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Entrepreneurship Education in Postgraduate Tourism Programs: A Content Analysis of Syllabi From Indian Universities
Content analysis is a research tool used to determine whether certain words, themes, or concepts are present within certain qualitative data. Content analysis allows researchers to quantify and analyze the presence, meaning, and relationships of specific words, topics, or concepts.
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Utilizing Artificial Intelligence for Text Classification in Communication Sciences: Reliability of ChatGPT Models in Turkish Texts
Content analysis is a research method used to analyze the content of text, audio, video, or any other form of communication. It involves systematically categorizing and interpreting the content to identify patterns, themes, or trends. Researchers use content analysis to gain insights into the characteristics, meanings, and implications of the communication. It can be applied to various types of content, such as articles, speeches, advertisements, social media posts, and more.
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Systematic Analysis of Studies on Emergency Remote K-12 Teaching (ERKT)
A qualitative research tool used to analyze the collected data and to draw realistic conclusions from it.
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Advertising Ethics in the Context of the Print Media Industry
Content analysis is a research method used to analyze manifest or covert content in different media.
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An Evaluation of Preposition Representation in the Omani Basic Education ELT Textbooks: Focus on Grades 1-4
A general term used to describe techniques that are used to systematically evaluate texts, including by converting qualitative into quantitative data.
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Spin Doctor in the Post-Truth Era: “Our Brand Is Crisis” Movie Example
It is one of the essential social science research methods. Generally, themes are determined and used to identify and analyze the parts among these themes whose content is considered essential.
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A Case Study on the Role of Distance Education in Disaster and Crisis Management
Analysis of the manifest and latent content of a body of communicated material (such as a book or film) through a classification, tabulation, and evaluation of its key symbols and themes in order to ascertain its meaning and probable effect.
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U.S. Counties' Efforts and Results: An Empirical Research on Local Adoption and Diffusion of E-Government
A research technique for the objective, systematic, and quantitative description of the manifest content of communicator which has been intensively applied in the research of consumer behavior, public communication and media analysis.
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Exploring Semiotic Approaches to Analysing Multidimensional Concept Maps Using Methods that Value Collaboration
Content analysis is a general term for a number of approaches to analysing written or spoken language. In this paper it refers to the analysis of vocabulary.
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Information Architecture and the Comic Arts: Knowledge Structure and Access
Analysis of recorded communication content to determine its meaning, purpose, or effect.
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Tourist Taxes and Sustainability: A Systematic Literature Review and Future Research
Qualitative research method that can be used to analyze data from various discourses and communication types, regardless of their format. Through this approach, researchers aim to identify the underlying characteristics, structures, or patterns present within the fragments of messages being analyzed.
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Challenging Deficit Thinking in Our Schools: It Starts During Educator Preparation
A social science research methodology used to code information that seeks to demonstrate existence of a word or phrase or frequency of selected words or phrases.
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The Status of Digital Culture in Public Relations Research in Turkey: An Analysis of Published Articles in 1999-2017
Content analysis is one of the quantitative research techniques that quantifies qualitative content in social sciences.
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Measuring Low Carbon Supply Chain
A robust and structured analysis of the literature.
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Understanding Tourist Perceptions and Expectations During Pandemic Through Social Media Big Data
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Case Study: Defining and Differentiating Among Types of Case Studies
Studying recorded human communications including books, newspapers, documents, laws, paintings, and internet postings.
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The Effects of New Characters on the Narrative Structure in Film Sequels: The Case of the Blade Runner Movies
A method used by social scientists to analyze the content of qualitative and quantitative data. It can be used to analyze any type of data, such as photographs, video and audio recordings, or textual data. Content analysis is often used to understand the attitudes, beliefs, or behaviors of a large population, as it can uncover patterns or trends in the data that would not be evident to the researcher if they only interacted with a small sample of the population. Content analysis can also be used to compare different populations to understand how they differ in their attitudes and beliefs.
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Measuring Low Carbon Supply Chain
A robust and structured analysis of the literature.
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ECHO: A Layered Model for the Design of a Context-Aware Learning Experience
Applying a series of techniques for the identification of core concepts in a subject domain as basis for of domain modeling. This could be done using KOS methods as well as facet analysis and genre-based classification.
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Micro-Teaching With Innovative Digital Practices During the COVID-19 Pandemic
The act of examining and evaluating recurring themes in any product such as speech, literature, article. Analysis to reveal the meaning, purpose, and impact of content.
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Determining the Trends of Motivation Research in Distance Education
It is a data analysis technique that provides the opportunity to create themes and codes in a certain data group.
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Seeking Diversity in Children's Literature Utilized in Elementary Classrooms
A method of qualitative research leading to the development of grounded theory about a topic. The process typically involves studying and evaluating data for potential themes.
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Using Social Media to Organize a Marginalized Community: A Case Study Examining LGBT Military Leaders Advocating for Inclusive Service
A qualitative research methodology focused on the interpretation of documents through a systematic process of coding the data in order to identify patterns and themes.
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Methods and Issues for Research in Virtual Communities
Objective, systematic, and quantitative analysis of communication content; the unit of measure can be single words, sentences, or themes. In order to raise the reliability, two or more coders should apply.
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What Makes Them Stay and Go?: Best Practices for Engaging Gen Y Female Professionals in the Critical Arabian Gulf Petroleum Industry
An analytical technique for making inferences by systematically and objectively examining artifacts of social communication particularly from written documents or transcripts of verbal communication.
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Networking Learners Using Online Asynchronous Discussions
An objective research technique used for the quantitative description of the manifest content in text-based communication.
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The Use of Humor in Award-Winning TV Commercials in Turkey
An analysis method used for having quantitative results about the variables of the research subject. It is a popular method in communication studies to analyze the message rather than comminicator or audience.
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Social Enterprise Consumers: The Case of South African Organic Produce Consumers
A qualitative data analysis method used to extract the main themes from text.
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Impact of Digital Transformations on Corporate Social Responsibility (CSR) Practices in Turkey: A Study of the Current Environment
It is a research method that studies documents, texts, pictures, etc. is a predetermined and systematic way to examine the patterns.
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Childhood Representation on Television Advertising
Analysis to determine the meaning, purpose, or effect of any type of communication, as literature, newspapers, or broadcasts, by studying and evaluating the details, innuendoes, and implications of the content, recurrent themes, etc.
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Mainstreaming Children in Development: A Thematic Frame Analysis of Print Media Discourse in East Africa
A research method that aids in discovering certain attributes of a story text like themes.
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Using Web Tools in Lecture: Example of Micro Teaching Lesson
The act of examining and evaluating recurring themes in any product such as speech, literature, article. Analysis to reveal the meaning, purpose and impact of a content.
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Gender Diversity and Financial Risk: A Bibliometric Analysis
Is the study of documents and communication artifacts, which might be texts of various formats, pictures, audio, or video. Social scientists use content analysis to examine patterns in communication in a replicable and systematic manner.
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Evaluating Processes and Performance in Virtual Teams
A research method used to determine the presence of certain words or concepts within texts or sets of texts. The presence, meanings and relationships of such words and concepts can be analysed to make inferences about the messages within the texts.
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The Representation of Public Relations Profession and Public Relations Practitioners in the Context of Entertainment Culture in Turkish TV Series
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Critical Political Economy and Content Analysis: A Fraught but Crucial Relationship
Systematic and replicable assessment of media content. It includes quantification.
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Rural Provenance Food as Cultural Heritage: A Way of Promoting Territorial Development?
An analytical tool focusing on the content and internal features of a given document (text, images, audio, video). Content analysis is based on a clear and unambiguous definition of variables and values (categories and attributes) to be assessed and often supposes the description, the qualification and the quantification of certain attributes present in the documents.
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Analysing the State of Sector-Specific CSR Reporting: Evidence From Pakistan
A research technique that examines and review themes, patterns, words, images within documents, for example, newspapers and published company annual reports.
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Carnivalesque Theory and Social Networks: A Qualitative Research on Twitter Accounts in Turkey
Content analysis is a technique that provides an objective and systematic description and analysis of text content such as news, advertising texts, interview, television programs.
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Gender and Racial Stereotypes in Popular Video Games
“A technique used to extract desired information from a body of material (usually verbal) by systematically and objectively identifying specified characteristics of the material” (Smith, 2000, p. 314).
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Toward Theory and Technique for Online Focus Groups
Qualitative data analysis strategy that is used to describe main themes and content of a textual transcript.
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Risk Communication and Social Media: COVID-19 Pandemic Planning and Response in Turkey
Classifying and summarizing verbal or written data in terms of a specific problem or purpose, measuring certain variables or concepts, and categorizing them by scanning for a specific meaning.
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An Analysis of a Decade of Research Published in the
A research method or measurement technique that involves the systematic study of the content of communication messages.
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Microteaching in Teacher Education through the Students’ Perspective
A pedagogical research method, suitable for processing data deriving from oral or written texts. It gives the researcher the opportunity to conduct both a quantitative and a qualitative analysis of the produced texts.
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Sustainability Reporting on Labor Practices: An Examination in Turkey
A research method that focuses on systematical analysis of the text data to understand the content of qualitative data and prefers to assess sustainability reports by most of the researchers.
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Future Opportunities for Personalized Online Global Learning
Content analysis refers to the study of documents and communication artefacts, which might be texts of various formats, pictures, audio or video. Social scientists use content analysis to examine patterns in communication in a replicable and systematic manner.
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Blended Learning in Higher Education: A Developing Country Perspective
Refers to a research technique used to make replicable and valid inferences by interpreting and coding textual material.
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An Analysis of a Decade of Research Published in the
A research method or measurement technique that involves the systematic study of the content of communication messages.
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Research on Earnings Management: Bbibliometric Analysis
Is the study of documents and communication artifacts, which might be texts of various formats, pictures, audio or video. Social scientists use content analysis to examine patterns in communication in a replicable and systematic manner.
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Institutional E-Government Development
The supply-side research approach entails quantitatively assessing each website through content analysis, which is the predominant assessment tool in descriptive reports and remains useful in examining trends and patterns.
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Methodological Considerations for Quantitative Content Analysis of Online Interactions
A research technique for making valid and reliable inferences from the content of communication or interaction, usually in the form of texts. It requires interpretation of the meaning of the texts, taking into consideration the context of the interactions.
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Analysing Digital Media Contents Representing COVID-19 Pandemics With “21-K Method”
A research tool used to determine the presence of certain words, themes, or concepts within some given qualitative data (i.e. text or news stories). To quantify and to analyze meanings and relationships between these items. Researchers can then make inferences about the messages within the texts, the writer(s), the audience, and even the culture and time of surrounding the text.
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Images of Norway as a Tourist Destination From Russian Travel Bloggers' Perspective
A qualitative research technique that are useful to determine elements from a set of data for impressionistic, intuitive, interpretive analytical enquiries.
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Extending the Field: An Empirical Research
Content analysis has been defined as a systematic, reproducible method for aggregating many words of a speech or a written text into fewer content classes, based on clear rules of coding. A broad definition of content analysis says that it includes any useful procedures for making inferences by neutrally and analytically classifying specified features of texts and messages.
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Social Media Analytics: Opportunities and Challenges for Cultural Tourism Destinations
The analysis of user-generated content in various forms originating from the vast digital footprint users leaves on social media platforms.
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Efficacy of Ethics Education in Library and Information Science: A Case Study
The process of categorizing textual data into similar entities in order to identify particular patterns.
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From Ethnography to Interface Design
A qualitative research technique for gathering and analyzing the content of text, where content can be words, meanings, pictures, symbols, ideas, themes, or any message that can be communicated, to reveal messages in the text that are difficult to see through casual observation.
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