MLA
Madlberger, Maria. "Applications of Internet-Based Marketing Instruments by Multichannel Retailers: A Web Site Analysis in the U.S. and the UK." Contemporary Research in E-Marketing, Volume 2, edited by Sandeep Krishnamurthy, IGI Global, 2005, pp. 284-303. https://doi.org/10.4018/978-1-59140-824-6.ch011
APA
Madlberger, M. (2005). Applications of Internet-Based Marketing Instruments by Multichannel Retailers: A Web Site Analysis in the U.S. and the UK. In S. Krishnamurthy (Ed.), Contemporary Research in E-Marketing, Volume 2 (pp. 284-303). IGI Global. https://doi.org/10.4018/978-1-59140-824-6.ch011
Chicago
Madlberger, Maria. "Applications of Internet-Based Marketing Instruments by Multichannel Retailers: A Web Site Analysis in the U.S. and the UK." In Contemporary Research in E-Marketing, Volume 2, edited by Sandeep Krishnamurthy, 284-303. Hershey, PA: IGI Global, 2005. https://doi.org/10.4018/978-1-59140-824-6.ch011
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