Contemporary Research in E-Marketing, Volume 2

Contemporary Research in E-Marketing, Volume 2

Sandeep Krishnamurthy (University of Washington, USA)
Indexed In: SCOPUS
Release Date: April, 2005|Copyright: © 2005 |Pages: 375|DOI: 10.4018/978-1-59140-824-6
ISBN13: 9781591408246|ISBN10: 1591408245|EISBN13: 9781591408260|ISBN13 Softcover: 9781591408253


Contemporary Research in E-Marketing, Volume 2 builds on the intellectual capital of Volume 1 by offering a compilation of inter-disciplinary chapters on the topic of e-marketing. The Internet and the Web continue to evolve at a rapid pace, and examples of innovative applications of these technologies in the domain of marketing abound. E-marketing has become standard practice all over the world.

Contemporary Research in E-Marketing, Volume 2 offers an exciting set of chapters that use different perspectives, theories and research methodologies to enrich the burgeoning e-marketing literature. Contemporary Research in E-Marketing, Volume 2, adding to an already considerable literature, enhances our understanding of this intrinsically interdisciplinary and global phenomenon.

Table of Contents and List of Contributors

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Author(s)/Editor(s) Biography

Sandeep Krishnamurthy is Associate Professor of E-Commerce and Marketing at the University of Washington, Bothell. He obtained his PhD from the University of Arizona in marketing and economics. He has developed and taught several innovative courses related to E-Commerce to both MBA and undergraduate students. He has written extensively about E-Commerce. Most recently, he has published a 450 page MBA textbook titled- "E-Commerce Management: Text and Cases". His scholarly work on E-Commerce has appeared in journals such as Journal of Consumer Affairs, Journal of Computer-Mediated Communication, Quarterly Journal of E-Commerce, Marketing Management, First Monday, Journal of Marketing Research and Journal of Service Marketing. His writings in the business press have appeared on, and His comments have been featured in press articles in outlets such as Toyo Keizai, Marketing Computers, Direct Magazine,,, Oracle’s Profit Magazine and The Washington Post. Sandeep has advised many companies on matters related to E-Commerce and E-Marketing.