Artificial Intelligence and Customer-Centric Marketing in Driving Sustainable Business in the Digital Age

Abstract

This paper focuses on the role of Artificial Intelligence (AI) in revolutionizing digital marketing practices, particularly in creating customer-centric strategies that support sustainable business practices. It examines how AI tools, such as machine learning, chatbots, and data analytics, are used to personalize marketing efforts, improve customer engagement, and drive sustainable business growth. The study also analyzes the ethical considerations and challenges of using AI in digital marketing, particularly regarding data privacy and customer trust, and explores how businesses can maintain transparency while benefiting from AI technologies.