Azoka.com.bd: Amazing Revival Story of Azoka!

Azoka.com.bd: Amazing Revival Story of Azoka!

Rahma Akhter, Proma Quadir, Tazrian Binte Ansar, Nuzhat Tanisha
Copyright: © 2024 |Pages: 15
DOI: 10.4018/979-8-3693-1781-5.ch005
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Abstract

Bangladesh is embracing the modern dimensions of today's global economy, and aiding in this quest are the many budding start-ups that join the country's economy every year. The case details the journey of one such prospective start-up, Azoka, an online e-commerce website specializing in the selling of imported food products. However, in such a competitive market, Azoka has to put in more effort to survive and win the race towards success. This case invites students to look into the problems brewing in the existing operations of Azoka and recommend strategies for the company to revive its business.
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Subject Area

The case enables the students to interact with conventional service marketing, e-commerce and supply chain management inside a management framework.

Study Level

The target audience for this case includes graduate, MBA, or higher-level students taking courses in such topics as supply chain management and service marketing.

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Methodology

Western culture takes pride in showing how expensive one’s purchase is, whereas Asian culture takes utmost joy in showing off how cheap their purchases are. Asians believe that art lies in the skill of being able to save your hard-earned money. This ideology makes Asians the most price-sensitive consumer base amongst all others. Therefore, how is it that businesses around Asia are able to extract a profitable rate from such a consumer base? As a researcher, the objective is to find the answer to this very question and Azoka became the perfect. To get an understanding of the tricks and tips of operating in a challenging market the researchers conducted an interview with the owner of Azoka. Through the interview, the planning and intricacies of running a business in a challenging environment entailed for an entrepreneur were captured.

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