Blockchain Technology for Enhancing Social Media Security and Privacy

Blockchain Technology for Enhancing Social Media Security and Privacy

Pawan Kumar Goel (Raj Kumar Goel Institute of Technology, India)
DOI: 10.4018/979-8-3693-9491-5.ch009
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Abstract

This chapter explores the potential of blockchain technology to improve security and privacy in social media environments. Current challenges include data integrity, transparency issues, and privacy measures' effectiveness. The proposed approach introduces a novel framework for decentralized data management and enhanced privacy controls, enabling immutable data storage and secure user verification processes. The results show a substantial improvement in data security and privacy, outperforming current methods in terms of resistance to data tampering and unauthorized access. This novel application of blockchain technology represents a significant step forward in social media security and privacy.
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