MLA
Fatma, Sabeeha. "Brand Revitalization: Reconnecting Emotionally." Driving Customer Appeal Through the Use of Emotional Branding, edited by Ruchi Garg, et al., IGI Global, 2018, pp. 262-272. https://doi.org/10.4018/978-1-5225-2921-7.ch015
APA
Fatma, S. (2018). Brand Revitalization: Reconnecting Emotionally. In R. Garg, R. Chhikara, T. Panda, & A. Kataria (Eds.), Driving Customer Appeal Through the Use of Emotional Branding (pp. 262-272). IGI Global. https://doi.org/10.4018/978-1-5225-2921-7.ch015
Chicago
Fatma, Sabeeha. "Brand Revitalization: Reconnecting Emotionally." In Driving Customer Appeal Through the Use of Emotional Branding, edited by Ruchi Garg, et al., 262-272. Hershey, PA: IGI Global, 2018. https://doi.org/10.4018/978-1-5225-2921-7.ch015
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