MLA
Bowen, Gordon, and Richard Bowen. "Brand Trust in Offline and Online Environments: Lessons for Social Media." Computer-Mediated Marketing Strategies: Social Media and Online Brand Communities, edited by Gordon Bowen and Wilson Ozuem, IGI Global, 2015, pp. 58-82. https://doi.org/10.4018/978-1-4666-6595-8.ch003
APA
Bowen, G. & Bowen, R. (2015). Brand Trust in Offline and Online Environments: Lessons for Social Media. In G. Bowen & W. Ozuem (Eds.), Computer-Mediated Marketing Strategies: Social Media and Online Brand Communities (pp. 58-82). IGI Global. https://doi.org/10.4018/978-1-4666-6595-8.ch003
Chicago
Bowen, Gordon, and Richard Bowen. "Brand Trust in Offline and Online Environments: Lessons for Social Media." In Computer-Mediated Marketing Strategies: Social Media and Online Brand Communities, edited by Gordon Bowen and Wilson Ozuem, 58-82. Hershey, PA: IGI Global, 2015. https://doi.org/10.4018/978-1-4666-6595-8.ch003
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