Building Influence: Strategising for Library Advocacy

Building Influence: Strategising for Library Advocacy

Magnus Osahon Igbinovia (Ambrose Alli University, Nigeria), Esther Oluwayinka Solanke (University of Medical Sciences, Ondo, Nigeria) and Oluwatoyin Oyeyemi Obinyan (Ambrose Alli University Ekpoma, Nigeria)
DOI: 10.4018/978-1-7998-1116-9.ch013

Abstract

The poor perception of libraries by the general public and their unfavorable position in government corridors can be corrected by library advocacy (LA). While we all struggle to gain support for our libraries, there is need to “talk-up” the library by showcasing its relevance to national development in the 21st century. As a result of this, there is need for a text on advocacy in Africa and beyond, which prompted this chapter on strategizing for library advocacy. The chapter looks at introduction to library advocacy, building team for library advocacy, strategies for developing and getting messages out in library advocacy, media of library advocacy, and getting feedback and appraisal of library advocacy. The chapter concludes by affirming that strategy for library advocacy will create a roadmap for promoting libraries among stakeholders, thus retaining its place of pride as a social and information-based institution. Thereafter, recommendations were made on how to ensure effective strategy for library advocacy.
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Introduction

The 21st century library is greatly challenged by the continuous evolving innovations in information technologies as well as the global economic meltdown that has led to dwindling funds for social services. All these have seemingly threatened the continuous existence of the library regardless of its relevance to individual and national development. The influx and adoption of Information Technologies (IT) by information users has obviously provided quicker access to a myriad of information even from a remote area. This has negatively influenced perception of the relevance of libraries especially in meeting 21st century information needs. Also, as the economy is challenged around the world, libraries are continuously experiencing closures and budget constraints which depict the unfavorable position of libraries in government scale of preference as pertains to attention and funding. However, to a large extent, library advocacy can ameliorate these situations.

Library advocacy is a planned and systematic approach to promote the library and ensure its survival and growth. According to the Canadian Association of Public Libraries (2011), advocacy is a “planned, deliberate, sustained effort to raise awareness of an issue or issues. Advocacy is thus an ongoing process whereby support and understanding are built incrementally over an extended period of time”. Library advocacy involves speaking up for libraries mostly in times of reduced funding, personnel, resources, unfavorable policies and low level of use.

Library advocates continuously speak up for the library and also draw the attention of important people or decision makers towards the need of library, (Miller, 2009) and the strategies by which these activities of advocacy are carried out is crucial for its success. This chapter of the book therefore gives an understanding on the strategies for library advocacy. In view of this, the following specific objectives of the chapter are to:

  • 1.

    Examine how to build team for library advocacy

  • 2.

    Discuss possible strategies for developing and getting messages out in library advocacy

  • 3.

    Investigate the various media for library advocacy

  • 4.

    Examine how to get feedback and appraisal of library advocacy

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Building Team For Library Advocacy

Library advocacy is all about getting and mobilizing people who have good opinions of the library to speak to others on its behalf; to convince other people of its values and relevance to guarantee its survival. It is a deliberate plan that is designed to build influence and stakeholders support (School Library Advocacy, 2013). True advocacy is when stakeholders stand up and speak out on behalf of a cause, idea, or organization (Mlanga, 2014).

Sourcing for Library Advocacy

Indeed, library advocacy is an ongoing process that should not be left until when crisis looms. A library advocate will find out the agenda of decision-makers and demonstrate to them how activities or programmes of the library can advance that agenda. In cases where crisis looms, library advocates take, display and speak about facts that favourably justify reasons why the crisis should be averted as pertains to library funding and other such matters. In promoting a cause, advocates attempt to favourably influence the attitudes of individuals or a group geared towards the formulation of policies that will promote the overall well-being of the library. According to the American Association of School Librarians (2017), an advocate might take a set of facts that favourably describe a cause and then communicate them in a way that the benefits will be very clear to decision-makers so as to advance a course or avert a crisis.

Key Terms in this Chapter

Coalition Building: The bringing together of people with similar interest in a particular course in order to achieve a purpose.

Library Advocates: An individual who carry out library advocacy as a conscious effort and with clear intentions.

Social media: Information technology-based platforms that allow people to create and share content over the Internet usually in a synchronous manner.

Feedback Mechanism: Is a structured communication system by which messaged is routed back to the sender.

Target Audience: Specific set of people for which an activity like advocacy is aimed at.

Library Advocacy: Is a planned and systematic approach and activities engaged in to promote the library and ensure its survival and growth.

Task Force: A small unit or group consisting of individuals with clear responsibility of promoting a cause, carrying out certain activities or achieving a goal.

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