MLA
Pagani, Margherita. "Business Models with the Development of Digital iTV Services: Exploring the Potential of the Next Transaction Market." Interactive Digital Television: Technologies and Applications, edited by George Lekakos, et al., IGI Global, 2007, pp. 320-338. https://doi.org/10.4018/978-1-59904-361-6.ch018
APA
Pagani, M. (2007). Business Models with the Development of Digital iTV Services: Exploring the Potential of the Next Transaction Market. In G. Lekakos, K. Chorianopoulos, & G. Doukidis (Eds.), Interactive Digital Television: Technologies and Applications (pp. 320-338). IGI Global. https://doi.org/10.4018/978-1-59904-361-6.ch018
Chicago
Pagani, Margherita. "Business Models with the Development of Digital iTV Services: Exploring the Potential of the Next Transaction Market." In Interactive Digital Television: Technologies and Applications, edited by George Lekakos, Konstantinos Chorianopoulos, and Georgios Doukidis, 320-338. Hershey, PA: IGI Global, 2007. https://doi.org/10.4018/978-1-59904-361-6.ch018
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