Canada: M-Commerce in World's Largest Mobile Market

Canada: M-Commerce in World's Largest Mobile Market

Detlev Zwick (Schulich School of Business: York University, Canada)
Copyright: © 2006 |Pages: 19
DOI: 10.4018/978-1-59140-315-9.ch002


This chapter sketches the Canadian mobile commerce space. Relative to other parts of the world, Canadians have been slower in their embrace of the brave new wireless world. The Canadian mobile commerce market is characterized by relatively high costs for consumers combined with inflexible pricing strategies and the rather limited content available for wireless communication and commerce. In addition, limited network speed and robustness to handle more advanced services remain obstacles for wider application rollout and adoption. As a result, the Canadian market for mobile communication and commerce will remain dominated for some time to come by consumers’ demand for reliable and low-cost voice services.

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