Capturing Online Collaboration in the Design Elements Model for Web 2.0 and Beyond

Capturing Online Collaboration in the Design Elements Model for Web 2.0 and Beyond

T. Andrew Yang (University of Houston-Clear Lake, USA), Dan J. Kim (University of Houston-Clear Lake, USA), Tri Vu (University of Houston-Clear Lake, USA) and Vishal Dhalwani (University of Houston-Clear Lake, USA)
DOI: 10.4018/978-1-60566-384-5.ch036
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Abstract

When analyzing the design elements of Web 1.0 applications, Rayport and Jaworski’s 7C Framework (2001) is a model commonly used by researchers. With the advancement of the Web into the Web 2.0 generation, the 7C Framework is insufficient in addressing a critical feature ubiquitously present in Web 2.0 applications, that is, collaboration. In our previous work, we had extended the 7C Framework into the 8C Framework by incorporating the collaboration element in order to capture the collaboration element in Web 2.0 applications (Yang, Kim, Dhalwani, & Vu, 2008). In this chapter, we present the 8C framework as a reference model for analyzing collaborative Web 2.0 applications, including online social networking Web sites and online collaborative sites such as Wikipedia.
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Web 2.0, Its Principles And Technical Characteristics

Over the last few years, the World Wide Web has undergone many innovative changes, such as changes in application design (e.g., the look and feel components), development technologies / tools (e.g., Java scripts, Flash technology, etc.), and services (e.g., commerce, social networking, collaboration, etc.). A new term Web 2.0 has been coined by O’Reilly Media (O'Reilly, 2005) to distinguish between the old and the new generations of Web applications. Web 2.0 has unique principles and technical characteristics.

Key Terms in this Chapter

Collaboration Technology: a combination of computer software and hardware that facilitate the collaborative works between users.

Online collaboration: the phenomenon of Web 2.0 generation in which users from distributed location colloboratively contribute to a work via the Internet.

8C Framework: An extension of the 7C to completely address characteristics of Web 2.0 applications, including the original 7 design elements plus Collaboration.

Wikipedia: an online encyclopedia on the Internet where users can check definition of the words freely. This site also allows users to edit a content and collaboratively work with others on a new definition.

Web 2.0: the next generation of webs applications on the Internet where collaboration and content-generated are commonly found.

7C Framework: a theoretical model for evaluating design elements of the web. The 7 elements include context , content , community , communication , customization , connection , and commerce .

Social Networking: an inter-connected group of online users / user communities

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