Ceremonies of Pleasure: An Approach to Immersive Experiences at Summer Festivals

Ceremonies of Pleasure: An Approach to Immersive Experiences at Summer Festivals

Paula Guerra
Copyright: © 2019 |Pages: 25
DOI: 10.4018/978-1-5225-5696-1.ch006
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Abstract

The importance of music concerts is all too revealing of a complex and malleable framework which operates at aesthetic, artistic, and emotional levels. We are faced here with a new type of relationship with music, in a way that we find not only the classic takes on music as an artwork to be admired, or as a collective identity-building activity, but also as a way in which festival “stages” serves as observatories of youth, cultural and artistic practices, and values in contemporary Portugal. This chapter addresses these questions via the analysis of the mobile photo-sharing application Instagram deposited by the managers of the page of Paredes de Coura's Festival—Portuguese music festival—between 2015 and 2017, and it is from here that the author will try to understand and analyze the dynamics underlying the festival as an immersive experience.
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How Soon Is Now?3 The Defence Of Social Networks

In this chapter, we will give a special emphasis on the analysis of the social network Instagram4 of Paredes de Coura Festival5, focusing on the editions of the years 2015, 2016 and 2017, in order to understand not only the dynamics of promotion and dissemination of the festival, but fundamentally the festival experience as a social practice considering the flows of images and modify them by scrolling, liking, and commenting. During the three years of analysis, there have been published 157 images/photos on Instagram of Paredes de Coura Festival – which are not limited to the four days of the festival. We are positioning ourselves before the capture of a photographic lens, but also before the interaction of those who follow the publications on this social network – the followers – and that shows their opinions about the published photographs, either through comments or likes. And why? Because we live in a world where the virtual conquers more and more space in the lives of individuals, merging or even overlapping the reality. Therefore, it seems essential to analyse the meaning phenomena inherent in the attendance/experience of a music festival:

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