MLA
Jayasingh, Sudarsan, and Uchenna Cyril Eze. "Consumers’ Adoption of Mobile Coupons in Malaysia." Strategy, Adoption, and Competitive Advantage of Mobile Services in the Global Economy, edited by In Lee, IGI Global, 2013, pp. 90-111. https://doi.org/10.4018/978-1-4666-1939-5.ch005
APA
Jayasingh, S. & Eze, U. C. (2013). Consumers’ Adoption of Mobile Coupons in Malaysia. In I. Lee (Ed.), Strategy, Adoption, and Competitive Advantage of Mobile Services in the Global Economy (pp. 90-111). IGI Global. https://doi.org/10.4018/978-1-4666-1939-5.ch005
Chicago
Jayasingh, Sudarsan, and Uchenna Cyril Eze. "Consumers’ Adoption of Mobile Coupons in Malaysia." In Strategy, Adoption, and Competitive Advantage of Mobile Services in the Global Economy, edited by In Lee, 90-111. Hershey, PA: IGI Global, 2013. https://doi.org/10.4018/978-1-4666-1939-5.ch005
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