MLA
Hassan, Azizul, and Roya Rahimi. "Consuming “Innovation” in Tourism: Augmented Reality as an Innovation Tool in Digital Tourism Marketing." Digital Marketing and Consumer Engagement: Concepts, Methodologies, Tools, and Applications, edited by Information Resources Management Association, IGI Global, 2018, pp. 215-232. https://doi.org/10.4018/978-1-5225-5187-4.ch012
APA
Hassan, A. & Rahimi, R. (2018). Consuming “Innovation” in Tourism: Augmented Reality as an Innovation Tool in Digital Tourism Marketing. In I. Management Association (Ed.), Digital Marketing and Consumer Engagement: Concepts, Methodologies, Tools, and Applications (pp. 215-232). IGI Global. https://doi.org/10.4018/978-1-5225-5187-4.ch012
Chicago
Hassan, Azizul, and Roya Rahimi. "Consuming “Innovation” in Tourism: Augmented Reality as an Innovation Tool in Digital Tourism Marketing." In Digital Marketing and Consumer Engagement: Concepts, Methodologies, Tools, and Applications, edited by Information Resources Management Association, 215-232. Hershey, PA: IGI Global, 2018. https://doi.org/10.4018/978-1-5225-5187-4.ch012
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