The Content of Horizontal Portals

The Content of Horizontal Portals

Scott Bingley (Victoria University, Australia)
Copyright: © 2007 |Pages: 4
DOI: 10.4018/978-1-59140-989-2.ch031
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The word “portal” has been around for quite some time, but its use to describe a tool for electronic commerce has emerged only recently. This paper examines the definition of Web portals and a general method by which they might be classified. Literature related to the business model associated with horizontal portals is examined and synthesized to match revenue models with different types of horizontal portal content.

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