MLA
Haghirian, Parissa, and Maria Madlberger. "Cross-Cultural Consumer Perceptions of Advertising via Mobile Devices: Some Evidence from Europe and Japan." Global Mobile Commerce: Strategies, Implementation and Case Studies, edited by Wayne Huang, et al., IGI Global, 2008, pp. 215-232. https://doi.org/10.4018/978-1-59904-558-0.ch012
APA
Haghirian, P. & Madlberger, M. (2008). Cross-Cultural Consumer Perceptions of Advertising via Mobile Devices: Some Evidence from Europe and Japan. In W. Huang, Y. Wang, & J. Day (Eds.), Global Mobile Commerce: Strategies, Implementation and Case Studies (pp. 215-232). IGI Global. https://doi.org/10.4018/978-1-59904-558-0.ch012
Chicago
Haghirian, Parissa, and Maria Madlberger. "Cross-Cultural Consumer Perceptions of Advertising via Mobile Devices: Some Evidence from Europe and Japan." In Global Mobile Commerce: Strategies, Implementation and Case Studies, edited by Wayne Huang, Yingluo Wang, and John Day, 215-232. Hershey, PA: IGI Global, 2008. https://doi.org/10.4018/978-1-59904-558-0.ch012
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