MLA
Haghirian, Parissa and Maria Madlberger. "Cross-Cultural Consumer Perceptions of Advertising via Mobile Devices: Some Evidence from Europe and Japan." Global Mobile Commerce: Strategies, Implementation and Case Studies, edited by Wayne Huang, et al., IGI Global, 2008, pp. 215-232. http://doi:10.4018/978-1-59904-558-0.ch012
APA
Haghirian, P., & Madlberger, M. (2008). Cross-Cultural Consumer Perceptions of Advertising via Mobile Devices: Some Evidence from Europe and Japan. In Huang, W., Wang, Y., & Day, J. (Ed.), Global Mobile Commerce: Strategies, Implementation and Case Studies (pp. 215-232). IGI Global. http://doi:10.4018/978-1-59904-558-0.ch012
Chicago
Haghirian, Parissa, and Maria Madlberger. "Cross-Cultural Consumer Perceptions of Advertising via Mobile Devices: Some Evidence from Europe and Japan." In Global Mobile Commerce: Strategies, Implementation and Case Studies. edited by Wayne Huang , Yingluo Wang , and John Day, 215-232. Hershey, PA: IGI Global, 2008. http://doi:10.4018/978-1-59904-558-0.ch012
Export Reference
