MLA
Tholath, Deepa Ittimani, and Fr. Casimirraj S.J. "Customer Journey Maps for Demographic Online Customer Profiles." Mobile Commerce: Concepts, Methodologies, Tools, and Applications, edited by Information Resources Management Association, IGI Global, 2018, pp. 1214-1229. https://doi.org/10.4018/978-1-5225-2599-8.ch057
APA
Tholath, D. I. & S.J., F. C. (2018). Customer Journey Maps for Demographic Online Customer Profiles. In I. Management Association (Ed.), Mobile Commerce: Concepts, Methodologies, Tools, and Applications (pp. 1214-1229). IGI Global. https://doi.org/10.4018/978-1-5225-2599-8.ch057
Chicago
Tholath, Deepa Ittimani, and Fr. Casimirraj S.J. "Customer Journey Maps for Demographic Online Customer Profiles." In Mobile Commerce: Concepts, Methodologies, Tools, and Applications, edited by Information Resources Management Association, 1214-1229. Hershey, PA: IGI Global, 2018. https://doi.org/10.4018/978-1-5225-2599-8.ch057
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