Mobile Commerce: Concepts, Methodologies, Tools, and Applications (3 Volumes)

Mobile Commerce: Concepts, Methodologies, Tools, and Applications (3 Volumes)

Indexed In: SCOPUS
Release Date: June, 2017|Copyright: © 2018 |Pages: 1555
DOI: 10.4018/978-1-5225-2599-8
ISBN13: 9781522525998|ISBN10: 1522525998|EISBN13: 9781522526001
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Description & Coverage
Description:

In the era of digital technology, business transactions and partnerships across borders have become easier than ever. As part of this shift in the corporate sphere, managers, executives, and strategists across industries must acclimate themselves with the challenges and opportunities for conducting business.

Mobile Commerce: Concepts, Methodologies, Tools, and Applications provides a comprehensive source of advanced academic examinations on the latest innovations and technologies for businesses. Including innovative studies on marketing, mobile commerce security, and wireless handheld devices, this multi-volume book is an ideal source for researchers, scholars, business executives, professionals, and graduate-level students.

Coverage:

The many academic areas covered in this publication include, but are not limited to:

  • Information Technology
  • Marketing
  • Mobile Applications
  • Mobile Commerce Security
  • Mobile Enterprise
  • Mobile Payment
  • Wireless Handheld Devices
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Editor/Author Biographies
Information Resources Management Association (IRMA) is a research-based professional organization dedicated to advancing the concepts and practices of information resources management in modern organizations. IRMA's primary purpose is to promote the understanding, development and practice of managing information resources as key enterprise assets among IRM/IT professionals. IRMA brings together researchers, practitioners, academicians, and policy makers in information technology management from over 50 countries.
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