MLA
Ahmad, A. F. Wazir, and Mohammad Muzahid Akbar. "How Customer Knowledge Management is Becoming a Dominant Industry Trait." Customer-Centric Marketing Strategies: Tools for Building Organizational Performance, edited by Hans-Ruediger Kaufmann and Mohammad Fateh Ali Khan Panni, IGI Global, 2013, pp. 77-102. https://doi.org/10.4018/978-1-4666-2524-2.ch005
APA
Ahmad, A. F. & Akbar, M. M. (2013). How Customer Knowledge Management is Becoming a Dominant Industry Trait. In H. Kaufmann & M. Panni (Eds.), Customer-Centric Marketing Strategies: Tools for Building Organizational Performance (pp. 77-102). IGI Global. https://doi.org/10.4018/978-1-4666-2524-2.ch005
Chicago
Ahmad, A. F. Wazir, and Mohammad Muzahid Akbar. "How Customer Knowledge Management is Becoming a Dominant Industry Trait." In Customer-Centric Marketing Strategies: Tools for Building Organizational Performance, edited by Hans-Ruediger Kaufmann and Mohammad Fateh Ali Khan Panni, 77-102. Hershey, PA: IGI Global, 2013. https://doi.org/10.4018/978-1-4666-2524-2.ch005
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