Marketing and Customer Relationship Management
Includes 16 Titles

Marketing and Customer Relationship Management

Learn more about IGI Global Topic Collections.
Customer-centered behavior is a valuable factor in the successful marketing strategies of any organization or business. This valuable book bundle includes 16 scholarly titles on marketing, consumer management, customer relationship management, business technologies, electronic services, and many more. It is an ideal resource for marketing practitioners, researchers, corporate managers, and students interested in the management and study of customer relationships and its influence on marketing strategies.
Release date: October 1, 2013
ISBN13: 9781466646063|EISBN13: 9781466646056


Marketing business processes, services, and communications are important factors in the management of superior customer relationships.

The Marketing and Customer Relationship Management book bundle includes case studies and research on the technologies, strategies, and services involved in marketing and customer relationship management. This fundamental set of 16 scholarly titles covers topics on marketing, consumer management, customer relationship management, business technologies, electronic services, e-commerce, and many more. These titles represent IGI Global's distinct coverage on the importance of a cohesive connection between customer relations and marketing strategies.

Topics Covered

  • Business Technologies
  • Consumer Management
  • Customer Relationship Management
  • Electronic Services

Books Included in this Collection

Cases on Consumer-Centric Marketing Management
Vimi Jham (Institute of Management Technology, Dubai, UAE), Sandeep Puri (Institute of Management Technology, Ghaziabad, India). © 2014. 373 pages.
As marketing strategies remain an essential tool in the success of an organization or business, the study of consumer-centered behavior is valuable in the improvement of these strategies. Cases on Consumer-Centric Marketing Management presents a collection of case studies highlighting the importance of...
Customer-Centric Marketing Strategies: Tools for Building Organizational Performance
Hans-Ruediger Kaufmann (University of Nicosia, Cyprus & International Business School at Vilnius University, Lithuania), Mohammad Fateh Ali Khan Panni (City University, Bangladesh). © 2013. 478 pages.
As customer orientation continues to gain importance in the marketing field, there has been a growing concern for organizations to implement effective customer centric policies. Customer-Centric Marketing Strategies: Tools for Building Organizational Performance provides a more conceptual understanding...
Consumption Culture in Europe: Insight into the Beverage Industry
Carmen R. Santos (University of Leon, Spain), Stéphane Ganassali (University of Savoie, France), Francesco Casarin (University of Venice, Italy), Pirjo Laaksonen (University of Vaasa, Finland), Hans-Ruediger Kaufmann (University of Nicosia, Cyprus & International Business School at Vilnius University, Lithuania). © 2013. 414 pages.
Although studies indicate the assumption of one single European market, other research emphasizes European countries have distinct market identities. Meanwhile, as individual countries begin to have a more widespread understanding of culture, global culture still remains unshared between countries....
E-Marketing in Developed and Developing Countries: Emerging Practices
Hatem El-Gohary (Birmingham City University Business School, UK and Cairo University Business School, Egypt), Riyad Eid (United Arab Emirates University, UAE). © 2013. 372 pages.
While e-marketing has emerged as an aid in allowing businesses to reach a broader audience, evolutions in computer science and technology have made its comprehension a bit more complex. E-Marketing in Developed and Developing Countries: Emerging Practice s aims to create a deeper understanding of the...
Consumer Information Systems and Relationship Management: Design, Implementation, and Use
Angela Lin (University of Sheffield, UK), Jonathan Foster (University of Sheffield, UK), Paul Scifleet (Charles Sturt University, Australia). © 2013. 256 pages.
Businesses continue to design and implement a variety of information systems that facilitate the creation, aggregation, and provision of product-related information in order to increase the role that quality information is playing in consumers’ decision-making processes. Consumer Information Systems...
Marketing Decision Making and the Management of Pricing: Successful Business Tools
Dr. Rajagopal (EGADE Business School, Tecnologico de Monterrey (ITESM), Mexico). © 2013. 358 pages.
The task of pricing a specific product or service is significant in maximizing the profits of business organizations. Therefore, the management of ideal pricing strategy is needed in order for organizations to balance the demand of sales growth versus demand for profits. Marketing Decision Making and...
Customer Relationship Management and the Social and Semantic Web: Enabling Cliens Conexus
Ricardo Colomo-Palacios (Østfold University College, Norway), João Varajão (University of Trás-os-Montes e Alto Douro, Portugal), Pedro Soto-Acosta (University of Murcia, Spain). © 2012. 360 pages.
The ever-growing influence of the Internet has caused a paradigm shift in relationships between customers and companies. New types of interaction introduced by Web 1.0 have undergone a dramatic change in quantity and quality with the advent of Web 2.0. Web 3.0, better known as the Semantic Web, will...
Customer-Centric Knowledge Management: Concepts and Applications
Minwir Al-Shammari (University of Bahrain, Bahrain). © 2012. 315 pages.
Customer-Centric Knowledge Management (CCKM) is needed in order to build good customer relations and to maintain customer satisfaction and loyalty. It includes the management of processes and techniques used to collect information regarding customers' needs, wants, and expectations for the...
Branding and Sustainable Competitive Advantage: Building Virtual Presence
Avinash Kapoor (Management Development Institute (MDI), India), Chinmaya Kulshrestha (Management Development Institute (MDI), India). © 2012. 294 pages.
Successful brand building helps sustain relationships with consumers, creating long-term sustainable competitive advantage and protecting businesses from market turbulence and uncertainties. Manufacturing processes can often be duplicated in ways that strongly held attitudes established in consumers’...
Fuzzy Methods for Customer Relationship Management and Marketing: Applications and Classifications
Andreas Meier (University of Fribourg, Switzerland), Laurent Donzé (University of Fribourg, Switzerland). © 2012. 388 pages.
Information overload has made it increasingly difficult to analyze large amounts of data and generate appropriate management decisions. Furthermore, data is often imprecise and will include both quantitative and qualitative elements. For these reasons, it is important to extend traditional decision...
Online Advertising and Promotion: Modern Technologies for Marketing
Payam Hanafizadeh (Allameh Tabataba'i University, Iran), Mehdi Behboudi (Islamic Azad University, Iran). © 2012. 248 pages.
Advertising, just like medicine and engineering, is a universal discipline of study, providing insight into understanding the business process anywhere in the world. Ideally, due to its universal nature, that is how advertising should be taught. For decades, marketers and advertisers have amassed an...
Services Customization Using Web Technologies
Dimitris Kardaras (Athens University of Economics and Business, Greece), Bill Karakostas (City University, London, UK). © 2012. 346 pages.
The Internet gives the consumer almost unlimited choice in products. At the same time, it causes a globalization of consumer habits and tastes. One important question that arises is: Does the Internet and the World Wide Web offer the same opportunities for choice of services as they do for products?...
Handbook of Research on Digital Media and Advertising: User Generated Content Consumption
Matthew S. Eastin (University of Texas at Austin, USA), Terry Daugherty (The University of Akron, USA), Neal M. Burns (University of Texas, Austin, USA). © 2011. 768 pages.
Media professionals today are facing numerous changes within mass media that will continue to impact the creation and delivery of persuasive messages. The Handbook of Research on Digital Media and Advertising: User Generated Content Consumption bridges the gap between professional and academic...
Marketing Online Education Programs: Frameworks for Promotion and Communication
Ugur Demiray (Anadolu University, Turkey), Serdar Sever (Anadolu University, Turkey). © 2011. 462 pages.
Enormous developments in the IT field and the ease in access to online resources have led to major advancements in online education. The marketing of this education is a controversial issue and the opinions on the significance of the educational institution as a product, and the students as the...
Advanced Technologies Management for Retailing: Frameworks and Cases
Eleonora Pantano (University of Calabria, Italy), Harry Timmermans (Eindhoven University of Technology, The Netherlands). © 2011. 408 pages.
The application of advanced technologies to point of sale systems is a promising and relatively unexplored field of study, in particular when considering the introduction of digital content and technologies allowing consumers to interact with products in new ways. Many e-retailers already exploit the...
Handbook of Research on Mobile Marketing Management
Key Pousttchi (University of Augsburg, Germany), Dietmar G. Wiedemann (University of Augsburg, Germany). © 2010. 582 pages.
Mobile communication techniques revolutionize marketing in its gain of consumer time and attention for advertiser support. This groundbreaking type of marketing provides the luxury of reaching consumers in a greater variety of times and settings than ever before, a possibility that those in the...