The Design of Mobile Television in Europe

The Design of Mobile Television in Europe

Pieter Ballon (Vrije Universiteit Brussel, Belgium)
DOI: 10.4018/978-1-59904-558-0.ch009
OnDemand PDF Download:
No Current Special Offers


Mobile Television is potentially the most anticipated mass-market mobile application across Europe. This chapter examines the business model design of Mobile TV by the various stakeholders currently piloting mobile broadcasting in the European national markets. It adapts a generic business model framework to systematically compare five recent pilots of the two mobile broadcasting technologies that are currently trialled most intensively in Europe, i.e. DVB-H and DAB-IP. The article illustrates the cross-impact of cooperation agreements between the various stakeholders with technological, service-related and financial design choices. It also provides insights as to the likely business models in the upcoming commercialisation phase of mobile broadcasting in Europe.

Complete Chapter List

Search this Book: