MLA
Ballon, Pieter. "The Design of Mobile Television in Europe." Global Mobile Commerce: Strategies, Implementation and Case Studies, edited by Wayne Huang, et al., IGI Global, 2008, pp. 150-173. http://doi:10.4018/978-1-59904-558-0.ch009
APA
Ballon, P. (2008). The Design of Mobile Television in Europe. In Huang, W., Wang, Y., & Day, J. (Eds.), Global Mobile Commerce: Strategies, Implementation and Case Studies (pp. 150-173). IGI Global. http://doi:10.4018/978-1-59904-558-0.ch009
Chicago
Ballon, Pieter. "The Design of Mobile Television in Europe." In Global Mobile Commerce: Strategies, Implementation and Case Studies. edited by Wayne Huang , Yingluo Wang , and John Day, 150-173. Hershey, PA: IGI Global, 2008. http://doi:10.4018/978-1-59904-558-0.ch009
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