The Design of Mobile Television in Europe

Pieter Ballon

doi:10.4018/978-1-59904-558-0.ch009

Special Offers
- Acquire a Source of Open Access (OA) APC Funding for Your Institution Through
  IGI Global's OA Fee Waiver (Offset Model) Initiative
  For any library that invests in IGI Global's InfoSci-Books and/or InfoSci-Journals databases, IGI Global will match the library’s investment with a fund of equal value to go toward subsidizing the OA APCs for their faculty patrons when their work is submitted/accepted under OA into an IGI Global journal.
  Learn More
- Subscribe to the Latest Research Through IGI Global's InfoSci-OnDemand Plus
  InfoSci®-OnDemand Plus, a subscription-based service, provides researchers the ability to access full-text content from over 100,000+ peer-reviewed book chapters and 25,000+ scholarly journal articles that spans across 350+ topics in 11 core subjects. Users can select articles or chapters that meet their interests and gain access to the full content permanently in their personal online InfoSci-OnDemand Plus library.
  Subscribe
- Purchase the Encyclopedia of Information Science and Technology, Fourth Edition
  and Receive Complimentary E-Books of Previous Editions
  When ordering directly through IGI Global's Online Bookstore, receive the complimentary e-books for the first, second, and third editions with the purchase of the Encyclopedia of Information Science and Technology, Fourth Edition e-book.
  Purchase
- Create a Free IGI Global Library Account to Receive an Additional 5% Discount on All Purchases
  Exclusive benefits include one-click shopping, flexible payment options, free COUNTER 5 reports and MARC records, and a 5% discount on single all titles, as well as the award-winning InfoSci^®-Databases.
  Sign Up Now!
- Receive a 20% Discount on All Publications Purchased Through
  IGI Global’s Online Bookstore
  This discount cannot be combined with any other offer and is only valid when purchasing directly through IGI Global. (Exclusion of select titles and products may apply).
  Browse Publications
Books
Journals
InfoSci^®-Databases
Articles/Chapters
Publish with Us
Resources
- - Instructors
  - Course Adoption
  - Teaching Cases
  - Authors and Editors
  - eEditorial Discovery^® System
  - Peer Review Process
  - Ethics and Malpractice
  - Fair Use Policy
  - Open Access Publishing
  - Editorial Services
  - FAQ
Catalogs
About Us
Newsroom

The Design of Mobile Television in Europe

Pieter Ballon (Vrije Universiteit Brussel, Belgium)

Source Title: Global Mobile Commerce: Strategies, Implementation and Case Studies

DOI: 10.4018/978-1-59904-558-0.ch009

OnDemand PDF Download:

$37.50

Abstract

Mobile Television is potentially the most anticipated mass-market mobile application across Europe. This chapter examines the business model design of Mobile TV by the various stakeholders currently piloting mobile broadcasting in the European national markets. It adapts a generic business model framework to systematically compare five recent pilots of the two mobile broadcasting technologies that are currently trialled most intensively in Europe, i.e. DVB-H and DAB-IP. The article illustrates the cross-impact of cooperation agreements between the various stakeholders with technological, service-related and financial design choices. It also provides insights as to the likely business models in the upcoming commercialisation phase of mobile broadcasting in Europe.

Complete Chapter List

Search this Book:

Reset

MLA

APA

Chicago

Export Reference

The Design of Mobile Television in Europe

Abstract

Complete Chapter List