Determinants of Sustainable Consumption Behaviour: Review and Conceptual Framework

Determinants of Sustainable Consumption Behaviour: Review and Conceptual Framework

Yatish Joshi (Independent Researcher, India) and Zillur Rahman (Indian Institute of Technology Roorkee, India)
Copyright: © 2018 |Pages: 24
DOI: 10.4018/978-1-5225-2662-9.ch011
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This study reviewed 82 empirical articles on sustainable consumption published during 1997 to 2014. The review explored different factors affecting sustainable consumption decision-making. The factors were categorized as personal, behavioural and socio-cultural. A taxonomic synopsis of the findings is presented in an extensive table. The paper identifies various prevalent motives, facilitators and barriers affecting sustainable consumption decision-making and provides possible explanations for inconsistencies observed in consumers' sustainable consumption behaviour. A conceptual framework is proposed that considers various motives, attitudes and barriers and explains how they are related to sustainable consumption behaviour.
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Review Of Literature

Sustainable consumption as a concept was first highlighted in the Brundtland Report entitled “Our Common Future” in 1987 (Peattie and Peattie, 2009), and has been defined as: “The use of goods and services that respond to basic needs and bring a better quality of life, while minimizing the use of natural resources, toxic materials and emissions of waste and pollutants over the life cycle, so as not to jeopardize the needs of future generations” (Ofstad, 1994).

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