MLA
Jain, Neha, et al. "Digital Marketing Optimization." Strategic E-Commerce Systems and Tools for Competing in the Digital Marketplace, edited by Mehdi Khosrow-Pour, D.B.A., IGI Global, 2015, pp. 162-170. https://doi.org/10.4018/978-1-4666-8133-0.ch008
APA
Jain, N., Ahuja, V., & Medury, Y. (2015). Digital Marketing Optimization. In M. Khosrow-Pour, D.B.A. (Ed.), Strategic E-Commerce Systems and Tools for Competing in the Digital Marketplace (pp. 162-170). IGI Global. https://doi.org/10.4018/978-1-4666-8133-0.ch008
Chicago
Jain, Neha, Vandana Ahuja, and Yajulu Medury. "Digital Marketing Optimization." In Strategic E-Commerce Systems and Tools for Competing in the Digital Marketplace, edited by Mehdi Khosrow-Pour, D.B.A., 162-170. Hershey, PA: IGI Global, 2015. https://doi.org/10.4018/978-1-4666-8133-0.ch008
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