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Strategic E-Commerce Systems and Tools for Competing in the Digital Marketplace
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Strategic E-Commerce Systems and Tools for Competing in the Digital Marketplace

Mehdi Khosrow-Pour, D.B.A. (Information Resources Management Association, USA)
Indexed In: SCOPUS View 2 More Indices
Release Date: February, 2015|Copyright: © 2015 |Pages: 315
DOI: 10.4018/978-1-4666-8133-0
ISBN13: 9781466681330|ISBN10: 1466681330|EISBN13: 9781466681347
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Description & Coverage
Description:

As financial systems migrate to a pervasive, online environment, business leaders and layman investors alike must adapt to changes in the market brought about by this new age of business.

Strategic E-Commerce Systems and Tools for Competing in the Digital Marketplace advances the body of knowledge on electronic business and commerce with an in-depth look at the opportunities and concerns surrounding online business and finance. This cutting-edge reference aids business leaders, financial managers, investors, and consumers looking to build their portfolios and thrive in modern digital business environments.

Coverage:

The many academic areas covered in this publication include, but are not limited to:

  • Cultural Analogues
  • Digital Marketing Optimization
  • E-Commerce Network
  • IT Value Management
  • Purchase-Based Targeted Advertising
  • Semantic++ Electronic Commerce Architecture
  • Theory of Planned Behavior
Reviews & Statements

Editor Mehdi Khosrow-Pour presents this comprehensive resource on electronic business, commerce, and finance to students, academics, and professionals working in a variety of contexts. The editor has organized the contributions that make up the main body of the text in eleven chapters devoted to semantic electronic commerce architecture and models in cloud, semantic evaluation of B2B pharmaceutical supply chains in Australia, a general evolution mechanism model for E-commerce networks, and a wide variety of other related subjects.

– ProtoView Book Abstracts (formerly Book News, Inc.)
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Editor/Author Biographies
Mehdi Khosrow-Pour, D.B.A., received his Doctorate in Business Administration from the Nova Southeastern University (Florida, USA). Dr. Khosrow-Pour taught undergraduate and graduate information system courses at the Pennsylvania State University – Harrisburg for almost 20 years. He is currently Executive Editor at IGI Global (www.igi-global.com). He also serves as Executive Director of the Information Resources Management Association (IRMA) (www.irma-international.org) and Executive Director of the World Forgotten Children’s Foundation (www.world-forgotten-children.org). He is the author/editor of more than 100 books in information technology management. He is also currently the Editor-in-Chief of the International Journal of Green Computing, International Journal of Library and Information Services, International Journal of E-Entrepreneurship and Innovation, and International Journal of Natural Computing Research, and is also the founding Editor-in-Chief of the Information Resources Management Journal, Journal of Electronic Commerce in Organizations, Journal of Cases on Information Technology, and the Journal of Information Technology Research, and has authored more than 50 articles published in various conference proceedings and scholarly journals.
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