MLA
Mekonnen, Aster. "Digital Marketing Strategy for Affinity Marketing: Utilising the New Marketing Arena." Digital Marketing and Consumer Engagement: Concepts, Methodologies, Tools, and Applications, edited by Information Resources Management Association, IGI Global, 2018, pp. 87-105. https://doi.org/10.4018/978-1-5225-5187-4.ch006
APA
Mekonnen, A. (2018). Digital Marketing Strategy for Affinity Marketing: Utilising the New Marketing Arena. In I. Management Association (Ed.), Digital Marketing and Consumer Engagement: Concepts, Methodologies, Tools, and Applications (pp. 87-105). IGI Global. https://doi.org/10.4018/978-1-5225-5187-4.ch006
Chicago
Mekonnen, Aster. "Digital Marketing Strategy for Affinity Marketing: Utilising the New Marketing Arena." In Digital Marketing and Consumer Engagement: Concepts, Methodologies, Tools, and Applications, edited by Information Resources Management Association, 87-105. Hershey, PA: IGI Global, 2018. https://doi.org/10.4018/978-1-5225-5187-4.ch006
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