MLA
Pereira da Mota, Cesar, and Pedro Isaías. "Digital Marketing: Relationship Between Real Madrid's Actions and Brand Promotion and Customer Loyalty." Sports Media, Marketing, and Management: Breakthroughs in Research and Practice, edited by Information Resources Management Association, IGI Global, 2018, pp. 18-38. https://doi.org/10.4018/978-1-5225-5475-2.ch002
APA
Pereira da Mota, C. & Isaías, P. (2018). Digital Marketing: Relationship Between Real Madrid's Actions and Brand Promotion and Customer Loyalty. In I. Management Association (Ed.), Sports Media, Marketing, and Management: Breakthroughs in Research and Practice (pp. 18-38). IGI Global. https://doi.org/10.4018/978-1-5225-5475-2.ch002
Chicago
Pereira da Mota, Cesar, and Pedro Isaías. "Digital Marketing: Relationship Between Real Madrid's Actions and Brand Promotion and Customer Loyalty." In Sports Media, Marketing, and Management: Breakthroughs in Research and Practice, edited by Information Resources Management Association, 18-38. Hershey, PA: IGI Global, 2018. https://doi.org/10.4018/978-1-5225-5475-2.ch002
Export Reference