Digital Transformation in Destination Marketing: Leveraging Technology for West Bengal's Tourism Growth

Abstract

This chapter delves into the ways technology can boost West Bengal's tourism sector. It focuses on how augmented reality (AR), big data, and AI might draw tourists from all around the world. By giving stakeholders these answers, we can responsibly address problems like data divisions, data overload, and data privacy. This chapter discusses the use of artificial intelligence in predicting visitor behaviour, optimising marketing efforts, and enabling inclusive growth, all while emphasising the need for cultural authenticity in digital marketing. Discussing the community's role in the digital transition could also benefit local stakeholders. The chapter concludes that digitalisation, while maintaining cultural legacy, is the greatest way to improve West Bengal's tourist economy.