E-Banking Services Acceptance in Malaysia

E-Banking Services Acceptance in Malaysia

Glaret Shirley Sinnappan, Kai Zhong Chua, Bee Chin Ong
Copyright: © 2022 |Pages: 20
DOI: 10.4018/978-1-7998-9035-5.ch018
OnDemand:
(Individual Chapters)
Available
$37.50
Current Special Offers
No Current Special Offers
TOTAL SAVINGS: $37.50

Abstract

This study is aimed at examining the factors that affect the acceptance of electronic banking (e-banking) services in Malaysia, based on the variables of technology acceptance model (TAM) which consists of perceived usefulness and perceived ease of use with another two variables, which are security and privacy, as well as social norms. The purpose of this study is to increase the number of users of e-banking services in Malaysia. The model was tested with an online survey sample (n = 270), structured interview (n = 10), and focus group (n = 8). Data gathered from the online survey was analysed using SPSS software. The result revealed a significant and positive relationship between perceived usefulness as well as security and privacy towards acceptance of e-banking services while an insignificant relationship is found between perceived ease of use and social norms towards the e-banking services in Malaysia. Of all the variables, perceived usefulness has the greatest influence on the acceptance of e-banking service in Malaysia.
Chapter Preview
Top

Literature Review

The digital revolution of Banking Sector in Malaysia

The momentum of digital revolution of Malaysian banking system has been commenced since the end of 1970s (Pang 1995). The introduction of Information Technology in Malaysia has been a motivation factor that linked technology and banking sectors in Malaysia. Past four decades of revealed that the Malaysian commercial banks have used various delivery channels for their products and services. This includes physical headquarters and branch office networks, Automated Teller Machines (ATM), Self banking channels such as Electronic Banking Center (EBC), Virtual Kiosks, telebanking and E-Banking. Automated Teller Machines (ATM) is one of the most common forms of electronic funds transfer in Malaysian banking sector since 1981. ATM’s have helped banks to overcome time where banking hours can be extended after office hours and geographical location constrains. However, ATM operations has resulted high cost to the financial institutions and this has pushed the institutions to become the members of Malaysian Electronic Payment System (MEPS) Sdn Bhd. MEPS has provided the associate banks’ clients to access their accounts from any ATM belong to the MEPS network.

Complete Chapter List

Search this Book:
Reset