MLA
Bansal, Roli, et al. "E-Marketing and the Hotel Industry: Calculating Web Presence Index (WPI) for the Hospitality Sector." Hospitality, Travel, and Tourism: Concepts, Methodologies, Tools, and Applications, edited by Information Resources Management Association, IGI Global, 2015, pp. 303-313. https://doi.org/10.4018/978-1-4666-6543-9.ch019
APA
Bansal, R., Lamba, M., Alavi, S., & Ahuja, V. (2015). E-Marketing and the Hotel Industry: Calculating Web Presence Index (WPI) for the Hospitality Sector. In I. Management Association (Ed.), Hospitality, Travel, and Tourism: Concepts, Methodologies, Tools, and Applications (pp. 303-313). IGI Global. https://doi.org/10.4018/978-1-4666-6543-9.ch019
Chicago
Bansal, Roli, et al. "E-Marketing and the Hotel Industry: Calculating Web Presence Index (WPI) for the Hospitality Sector." In Hospitality, Travel, and Tourism: Concepts, Methodologies, Tools, and Applications, edited by Information Resources Management Association, 303-313. Hershey, PA: IGI Global, 2015. https://doi.org/10.4018/978-1-4666-6543-9.ch019
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