MLA
Jain, Dhiraj, and Yuvraj Sharma. "E-WOM Issues and Challenges: A Study with Respect to the FMCG Sector." Capturing, Analyzing, and Managing Word-of-Mouth in the Digital Marketplace, edited by Sumangla Rathore and Avinash Panwar, IGI Global, 2016, pp. 230-248. https://doi.org/10.4018/978-1-4666-9449-1.ch013
APA
Jain, D. & Sharma, Y. (2016). E-WOM Issues and Challenges: A Study with Respect to the FMCG Sector. In S. Rathore & A. Panwar (Eds.), Capturing, Analyzing, and Managing Word-of-Mouth in the Digital Marketplace (pp. 230-248). IGI Global. https://doi.org/10.4018/978-1-4666-9449-1.ch013
Chicago
Jain, Dhiraj, and Yuvraj Sharma. "E-WOM Issues and Challenges: A Study with Respect to the FMCG Sector." In Capturing, Analyzing, and Managing Word-of-Mouth in the Digital Marketplace, edited by Sumangla Rathore and Avinash Panwar, 230-248. Hershey, PA: IGI Global, 2016. https://doi.org/10.4018/978-1-4666-9449-1.ch013
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