MLA
Gautam, Vikas. "Effectiveness of Customer Relationship Management Program in Insurance Companies: An Indian Exploration." Managing Customer Trust, Satisfaction, and Loyalty through Information Communication Technologies, edited by Riyad Eid, IGI Global, 2013, pp. 219-234. https://doi.org/10.4018/978-1-4666-3631-6.ch013
APA
Gautam, V. (2013). Effectiveness of Customer Relationship Management Program in Insurance Companies: An Indian Exploration. In R. Eid (Ed.), Managing Customer Trust, Satisfaction, and Loyalty through Information Communication Technologies (pp. 219-234). IGI Global. https://doi.org/10.4018/978-1-4666-3631-6.ch013
Chicago
Gautam, Vikas. "Effectiveness of Customer Relationship Management Program in Insurance Companies: An Indian Exploration." In Managing Customer Trust, Satisfaction, and Loyalty through Information Communication Technologies, edited by Riyad Eid, 219-234. Hershey, PA: IGI Global, 2013. https://doi.org/10.4018/978-1-4666-3631-6.ch013
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