Effects of Cloud Computing and Cybersecurity in the Digital Business Development: Issues and Trends

Abstract

In today's world, digital businesses increasingly adopt cloud computing, and cybersecurity in the day-to-operations. Cloud computing helps the businesses to save money on equipment, training and infrastructure. The cyber security plays a crucial role in protecting data, systems and networks from cyber threats and unauthorized access. This research paper explores the complex relationship between cloud computing and cybersecurity. It probes the vulnerabilities inherent in shared resources, multi-tenancy, and external management, which expose businesses to risks like data breaches and DDoS attacks. Highlighting the role of AI and ML in real-time threat detection and response, the study also emphasizes encryption. This research adopts a qualitative research methodology whereby explorative and thematic analysis has been carried out. The findings underscore the need for adaptive, robust security strategies to protect data, ensure continuity, and maintain trust, suggesting future exploration of AI advancements and quantum computing in enhancing cloud security.