MLA
Dhandhnia, Kopal Agrawal, and Sanjeev Tripathi. "Emotional Branding Through Celebrity Endorsements." Driving Customer Appeal Through the Use of Emotional Branding, edited by Ruchi Garg, et al., IGI Global, 2018, pp. 273-287. https://doi.org/10.4018/978-1-5225-2921-7.ch016
APA
Dhandhnia, K. A. & Tripathi, S. (2018). Emotional Branding Through Celebrity Endorsements. In R. Garg, R. Chhikara, T. Panda, & A. Kataria (Eds.), Driving Customer Appeal Through the Use of Emotional Branding (pp. 273-287). IGI Global. https://doi.org/10.4018/978-1-5225-2921-7.ch016
Chicago
Dhandhnia, Kopal Agrawal, and Sanjeev Tripathi. "Emotional Branding Through Celebrity Endorsements." In Driving Customer Appeal Through the Use of Emotional Branding, edited by Ruchi Garg, et al., 273-287. Hershey, PA: IGI Global, 2018. https://doi.org/10.4018/978-1-5225-2921-7.ch016
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