Encouraging Corporate Social Responsibility and Sustainable Tourism Development in Global Tourism

Encouraging Corporate Social Responsibility and Sustainable Tourism Development in Global Tourism

Kijpokin Kasemsap (Suan Sunandha Rajabhat University, Thailand)
DOI: 10.4018/978-1-4666-9902-1.ch016
OnDemand PDF Download:
$37.50

Abstract

This chapter aims to encourage corporate social responsibility (CSR) and sustainable tourism development in global tourism, thus describing the theoretical and practical concept of CSR; CSR and corporate financial performance (CFP); the overview of sustainable tourism development; the significance of CSR in global tourism; the significance of sustainable tourism development in global tourism; sustainable tourism development and stakeholders; and sustainable tourism development and environmental situations. The accomplishment of CSR and sustainable tourism development is vital for tourism businesses that seek to serve suppliers and customers, increase business performance, strengthen competitiveness, and attain regular success in global tourism. Thus, it is necessary for tourism businesses to encourage their CSR and sustainable tourism development toward satisfying customers' needs. The chapter argues that encouraging CSR and sustainable tourism development has the potential to enhance organizational performance and gain sustainable competitive advantage in global tourism.
Chapter Preview
Top

Background

The origins of contemporary CSR are traced back to the work of industrial philanthropists in the nineteenth century (Blowfield & Murray, 2008). CSR refers to a company’s voluntary activities required by law (McWilliams & Siegel, 2001). CSR offers companies a method by which they can manage and influence the attitudes and perceptions of their stakeholders, thus enabling the benefits of positive relationships to deliver business advantages (Munasinghe & Kumara, 2013). Many researchers have explored the effect of CSR on firm performance in tourism-related industries (Kang et al., 2010; Lee & Park, 2009) and in general (Brammer & Millington, 2008; McWilliams & Siegel, 2000).

Sustainability is recognized as a tool for tackling the negative impacts of tourism and attaining its long-term viability (Liu, 2003). The principles of sustainability increasingly inform the public and private sectors of tourism industry in decision making and there is an extensive literature on the subject (Hunter, 1997). Sustainable development is one of the most common prescriptions for making a community more resilient (Edwards, 2009). Sustainable development incorporates a long-term perspective on resource exploitation (Amir, Ghapar, Jamal, & Ahmad, 2015).

Complete Chapter List

Search this Book:
Reset