MLA
Pennington, Robert. "Enhanced Social Presence Through eBranding the Consumer in Virtual Communities." Branding and Sustainable Competitive Advantage: Building Virtual Presence, edited by Avinash Kapoor and Chinmaya Kulshrestha, IGI Global, 2012, pp. 189-206. https://doi.org/10.4018/978-1-61350-171-9.ch012
APA
Pennington, R. (2012). Enhanced Social Presence Through eBranding the Consumer in Virtual Communities. In A. Kapoor & C. Kulshrestha (Eds.), Branding and Sustainable Competitive Advantage: Building Virtual Presence (pp. 189-206). IGI Global. https://doi.org/10.4018/978-1-61350-171-9.ch012
Chicago
Pennington, Robert. "Enhanced Social Presence Through eBranding the Consumer in Virtual Communities." In Branding and Sustainable Competitive Advantage: Building Virtual Presence, edited by Avinash Kapoor and Chinmaya Kulshrestha, 189-206. Hershey, PA: IGI Global, 2012. https://doi.org/10.4018/978-1-61350-171-9.ch012
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