MLA
Vashishth, Tarun Kumar, et al. "Enhancing Hotel Customer Service With AI-Powered Chatbots." Marketing Technology-Infused Hospitality: Upskilling Frontline Employees for Competitiveness, edited by Bashir Ahmad, et al., IGI Global Scientific Publishing, 2025, pp. 83-114. https://doi.org/10.4018/979-8-3693-7127-5.ch004
APA
Vashishth, T. K., Sharma, V., Sharma, M. K., & Sharma, R. (2025). Enhancing Hotel Customer Service With AI-Powered Chatbots. In B. Ahmad, M. Abrar, & M. Saeed (Eds.), Marketing Technology-Infused Hospitality: Upskilling Frontline Employees for Competitiveness (pp. 83-114). IGI Global Scientific Publishing. https://doi.org/10.4018/979-8-3693-7127-5.ch004
Chicago
Vashishth, Tarun Kumar, et al. "Enhancing Hotel Customer Service With AI-Powered Chatbots." In Marketing Technology-Infused Hospitality: Upskilling Frontline Employees for Competitiveness, edited by Bashir Ahmad, Muhammad Abrar, and Munazza Saeed, 83-114. Hershey, PA: IGI Global Scientific Publishing, 2025. https://doi.org/10.4018/979-8-3693-7127-5.ch004
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