Entrepreneurial Opportunities in Metaverse

Entrepreneurial Opportunities in Metaverse

DOI: 10.4018/978-1-6684-5897-6.ch006
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Abstract

The Metaverse offers an evolving landscape for extending the virtual, augmented, and extended reality on one hand, and overlapping such technologies with the real world on the other hand. Metaverse brings an immersive internet space at the tipping point of transforming the internet and influences the interaction of virtual and real worlds. This transformative impact will be exhibited across different dimensions of business and offer a wide range of entrepreneurial opportunities for entrepreneurs. This chapter discusses the entrepreneurial opportunities offered by metaverse across different sectors like digital marketing, advertisements, games, education, tourism, etc., which would reduce social inequalities and transform business.
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Entrepreneurial Opportunities

The concept of entrepreneurship has been well researched and understood in business despite the changing context of its use. Broadly speaking, entrepreneurship is establishing a new business (Jones et al, 2018). Creation of new business, involving in a new venture development, and leading to value addition are the three key characteristics of entrepreneurs (Gartner, 1990)

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