MLA
Tran, Ben. "Ethos, Pathos, and Logos of Doing Business Abroad: Geert Hofstede’s Five Dimensions of National Culture on Transcultural Marketing." Transcultural Marketing for Incremental and Radical Innovation, edited by Bryan Christiansen, et al., IGI Global, 2014, pp. 255-280. http://doi:10.4018/978-1-4666-4749-7.ch012
APA
Tran, B. (2014). Ethos, Pathos, and Logos of Doing Business Abroad: Geert Hofstede’s Five Dimensions of National Culture on Transcultural Marketing. In Christiansen, B., Yıldız, S., & Yıldız, E. (Eds.), Transcultural Marketing for Incremental and Radical Innovation (pp. 255-280). IGI Global. http://doi:10.4018/978-1-4666-4749-7.ch012
Chicago
Tran, Ben. "Ethos, Pathos, and Logos of Doing Business Abroad: Geert Hofstede’s Five Dimensions of National Culture on Transcultural Marketing." In Transcultural Marketing for Incremental and Radical Innovation. edited by Bryan Christiansen , Salih Yıldız , and Emel Yıldız, 255-280. Hershey, PA: IGI Global, 2014. http://doi:10.4018/978-1-4666-4749-7.ch012
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