MLA
Tripti, Dhote, and Zahoor Danish. "Evaluating the Relevance of Contextual Hyper-Advertising on Social Media: An Empirical Study." Digital Marketing and Consumer Engagement: Concepts, Methodologies, Tools, and Applications, edited by Information Resources Management Association, IGI Global, 2018, pp. 1600-1609. https://doi.org/10.4018/978-1-5225-5187-4.ch080
APA
Tripti, D. & Danish, Z. (2018). Evaluating the Relevance of Contextual Hyper-Advertising on Social Media: An Empirical Study. In I. Management Association (Ed.), Digital Marketing and Consumer Engagement: Concepts, Methodologies, Tools, and Applications (pp. 1600-1609). IGI Global. https://doi.org/10.4018/978-1-5225-5187-4.ch080
Chicago
Tripti, Dhote, and Zahoor Danish. "Evaluating the Relevance of Contextual Hyper-Advertising on Social Media: An Empirical Study." In Digital Marketing and Consumer Engagement: Concepts, Methodologies, Tools, and Applications, edited by Information Resources Management Association, 1600-1609. Hershey, PA: IGI Global, 2018. https://doi.org/10.4018/978-1-5225-5187-4.ch080
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