MLA
Cañas-Bajo, Jose, and Johanna Silvennoinen. "Experiencing Commercial Videos for Online Shopping: A Cross-Cultural User's Design Approach." Research Anthology on E-Commerce Adoption, Models, and Applications for Modern Business, edited by Information Resources Management Association, IGI Global, 2021, pp. 699-723. https://doi.org/10.4018/978-1-7998-8957-1.ch037
APA
Cañas-Bajo, J. & Silvennoinen, J. (2021). Experiencing Commercial Videos for Online Shopping: A Cross-Cultural User's Design Approach. In I. Management Association (Ed.), Research Anthology on E-Commerce Adoption, Models, and Applications for Modern Business (pp. 699-723). IGI Global. https://doi.org/10.4018/978-1-7998-8957-1.ch037
Chicago
Cañas-Bajo, Jose, and Johanna Silvennoinen. "Experiencing Commercial Videos for Online Shopping: A Cross-Cultural User's Design Approach." In Research Anthology on E-Commerce Adoption, Models, and Applications for Modern Business, edited by Information Resources Management Association, 699-723. Hershey, PA: IGI Global, 2021. https://doi.org/10.4018/978-1-7998-8957-1.ch037
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