Research Anthology on E-Commerce Adoption, Models, and Applications for Modern Business (3 Volumes)

Research Anthology on E-Commerce Adoption, Models, and Applications for Modern Business (3 Volumes)

Release Date: April, 2021|Copyright: © 2021 |Pages: 1964
DOI: 10.4018/978-1-7998-8957-1
ISBN13: 9781799889571|ISBN10: 1799889572|EISBN13: 9781799889588
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Description & Coverage
Description:

In the next few years, it is expected that most businesses will have transitioned to the use of electronic commerce technologies, namely e-commerce. This acceleration in the acceptance of e-commerce not only changes the face of business and retail, but also has introduced new, adaptive business models. The experience of consumers in online shopping and the popularity of the digital marketplace have changed the way businesses must meet the needs of consumers. To stay relevant, businesses must develop new techniques and strategies to remain competitive in a changing commercial atmosphere. The way in which e-commerce is being implemented, the business models that have been developed, and the applications including the benefits and challenges to e-commerce must be discussed to understand modern business.

The Research Anthology on E-Commerce Adoption, Models, and Applications for Modern Business discusses the best practices, latest strategies, and newest methods for implementing and using e-commerce in modern businesses. This includes not only a view of how business models have changed and what business models have emerged, but also provides a focus on how consumers have changed in terms of their needs, their online behavior, and their use of e-commerce services. Topics including e-business, e-services, mobile commerce, usability models, website development, brand management and marketing, and online shopping will be explored in detail. This book is ideally intended for business managers, e-commerce managers, marketers, advertisers, brand managers, executives, IT consultants, practitioners, researchers, academicians, and students interested in how e-commerce is impacting modern business models.

Coverage:

The many academic areas covered in this publication include, but are not limited to:

  • Brand Management
  • Consumer Behavior
  • Decision Support Systems
  • E-Business
  • E-Services
  • Electronic Commerce (E-Commerce)
  • Mobile Commerce (M-Commerce)
  • Online Marketing
  • Online Shopping
  • Secure Payment
  • Security
  • Social Commerce
  • Value Co-Creation
  • Website Development
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Information Resources Management Association (IRMA) is a research-based professional organization dedicated to advancing the concepts and practices of information resources management in modern organizations. IRMA's primary purpose is to promote the understanding, development and practice of managing information resources as key enterprise assets among IRM/IT professionals. IRMA brings together researchers, practitioners, academicians, and policy makers in information technology management from over 50 countries.
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