Explaining Job Searching Through Social Networking Sites: A Structural Equation Model Approach

Explaining Job Searching Through Social Networking Sites: A Structural Equation Model Approach

Norazah Mohd Suki (Universiti Malaysia Sabah, Malaysia), T. Ramayah (Universiti Sains Malaysia (USM), Malaysia) and Michelle Kow Pei Ming (Universiti Sains Malaysia (USM), Malaysia)
DOI: 10.4018/978-1-4666-1553-3.ch009
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Abstract

This paper examines job searching among employed job seekers through the social networking sites. One hundred ninety survey questionnaires were distributed to employed job seekers who have used online social networking sites via the snowball sampling approach. The collected data were analysed using Structural Equation Modeling (SEM) technique via the Analysis of Moment Structure (AMOS 16) computer program. The results showed that perceived usefulness and perceived enjoyment are positively and significantly related to the behavioural intention to use online social networking sites as a job search tool, whereas perceived ease of use is not positively and significantly related. The study implies that the developers of online social networking sites must provide additional useful functionalities or tools to help users with their job searches. These sites must also assure that they do not disclose individuals’ private and confidential information without the consent. The paper provides insight for employed jobseekers by using online social networking sites as a job search tool.
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2. Literature Review

2.1 Conceptual Model and Hypotheses

The Technology Acceptance Model is a highly validated model and was tested by many researchers in their study (refer to Figure 1). This research also bases its model on the extended TAM model by Tong (2009) but introduces an intrinsic motivation variable which is perceived enjoyment (refer to Figure 2).

Figure 1.

Technology Acceptance Model (TAM)

Figure 2.

Proposed research framework

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