MLA
del Aguila-Obra, Ana Rosa and Antonio Padilla-Melendez. "Exploring Trust Building Mechanisms in Global B2B Electronic Markets." Utilizing Information Technology in Developing Strategic Alliances Among Organizations, edited by Salustiano Martínez-Fierro, et al., IGI Global, 2006, pp. 59-73. http://doi:10.4018/978-1-59140-893-2.ch003
APA
del Aguila-Obra, A. R., & Padilla-Melendez, A. (2006). Exploring Trust Building Mechanisms in Global B2B Electronic Markets. In Martínez-Fierro, S., Medina-Garrido, J., & Ruiz-Navarro, J. (Ed.), Utilizing Information Technology in Developing Strategic Alliances Among Organizations (pp. 59-73). IGI Global. http://doi:10.4018/978-1-59140-893-2.ch003
Chicago
del Aguila-Obra, Ana Rosa, and Antonio Padilla-Melendez. "Exploring Trust Building Mechanisms in Global B2B Electronic Markets." In Utilizing Information Technology in Developing Strategic Alliances Among Organizations. edited by Salustiano Martínez-Fierro , Jose-Aurelio Medina-Garrido , and Jose Ruiz-Navarro, 59-73. Hershey, PA: IGI Global, 2006. http://doi:10.4018/978-1-59140-893-2.ch003
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