Extensions of Content Analysis in the Creation of Multimodal Knowledge Representations

Extensions of Content Analysis in the Creation of Multimodal Knowledge Representations

Lesley S. J. Farmer (California State University, USA)
DOI: 10.4018/978-1-5225-5164-5.ch005
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Information architecture is the structural design of shared information environments, optimizing users' interaction with that knowledge representation. This chapter explains knowledge representation and information architecture, focusing on comic arts' features for representing and structuring knowledge. Then it details information design theory and information behaviors relative to this format, also noting visual literacy. With this background, an expanded view of content analysis as a research method, combining information design to represent knowledge and information architecture within the context of comic arts, is explained and concretized. The chapter also recommends strategies for addressing knowledge acquisition and communication through effective knowledge representation.
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Definitions And Concepts

Knowledge Representation

While textual information usually comprises a significant aspect of comic arts, in terms of knowledge representation, the main element is visual. Not only are active and inanimate figures represented visually, but their movements over time, and in relationship to each other, are also captured via the series of panels. These additional aspects of concepts enrich understanding (Cohn, 2013).

In examining the symbolism of visual messages, Peirce (1883) categorized them into icons that resemble the actual thing (such as a realitic picture of a cat), indexes that point to another object’s meaning (such as a frown to indicate displeasure), and a conventional symbol that has no visual counterpart, such as the word “cat” to mean that animal. Peirce also differentiated between unsystematic (i.e., novel and unique) and systematic (conventionalized) references; comic arts usually employ systematic references.

A representation can be a “close” representation in terms of verisimilitude or indexicality, or very abstract. For instance, a photo might be considered a relatively “close” representation because of its technical capturing of reflected light bouncing off the surface of the original item, but it might be considered a “poor” or inaccurate presentation because it is just a projection of a three-dimensional item and does not represent internal physical aspects, let alone psychological or cognitive aspects (say, the photo of a person) (Banks & Zeitlyn, 2015). In contrast, a Dali painting represents a notion of time psychologically, or a Kathe Kollwitz charcoal drawing might be a more “accurate” representation of war-based suffering than a photo. Thus, physically itself does not equate with the quality of representation; the audience’s participation (McLuhan’s “hot” medium), be it emotional or psychological, constitutes an essential element in determining/deeming the quality of the representation. In that respect, the medium is NOT equal to the message.

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