MLA
Srivastava, Mukta. "Factors Influencing the Buying Behavior of Female Consumers with Reference to Top Three Brands of Make-Up Cosmetics in Pune City." Cases on Branding Strategies and Product Development: Successes and Pitfalls, edited by Sarmistha Sarma and Sukhvinder Singh, IGI Global, 2015, pp. 194-238. https://doi.org/10.4018/978-1-4666-7393-9.ch009
APA
Srivastava, M. (2015). Factors Influencing the Buying Behavior of Female Consumers with Reference to Top Three Brands of Make-Up Cosmetics in Pune City. In S. Sarma & S. Singh (Eds.), Cases on Branding Strategies and Product Development: Successes and Pitfalls (pp. 194-238). IGI Global. https://doi.org/10.4018/978-1-4666-7393-9.ch009
Chicago
Srivastava, Mukta. "Factors Influencing the Buying Behavior of Female Consumers with Reference to Top Three Brands of Make-Up Cosmetics in Pune City." In Cases on Branding Strategies and Product Development: Successes and Pitfalls, edited by Sarmistha Sarma and Sukhvinder Singh, 194-238. Hershey, PA: IGI Global, 2015. https://doi.org/10.4018/978-1-4666-7393-9.ch009
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