Food Advergames and Children: The Psychodynamics

Advergames: An Overview

With the advent of gamification in the world market, advergames have made a different place for itself. In its simple most definition, advergames can be defined as the firmest mounting chunk of the advertising model around the world that has grown in multiplication in recent times; it refers to an online video game that encourages a particular brand, product, or marketing message by assimilating it into the pattern of game. Though the development of advergames has been really in bounds, still the role of advergames in marketing has remained unidentified to the full (Okazaki and Yagüe, 2012). And it is also true; that the question as to how much impact advergames has been able to make on the target audience has been a matter of question. “Advergames”, as a term was first coined in January 2000 by Tony Giallourakis, and immediately mentioned after that by Wired's “Jargon Watch” column in 2001. Advergames is at present one of the commonly discussed topics and played activity among the young generation, especially children. But there are still many who might not have experienced advergames. Let us define advergames; the way they have been defines by the pioneers in the field. There are different ways how advergames have been defined.